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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4213 SALES PROMOTION ELECTIVE 2 0 0 3

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR FEYZA TEKINBAŞ ÖZKAYA

Offered to

Marketing Marketing

Course Objective

The main purpose of course is to teach sales promotion concept and practises in marketing context.

Learning Outcomes of the Course Unit

1   Being able to define the sales promotion concept 2   Being able to explain the importance of sales promotion practices 3   Being able to distinguish between the types of sales promotion 4   Being able to classify of sales promotion practices 5   Being able to design a sales promotion campaign

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Sales promotion concept and components 2 Place of sales promotion in the marketing communication 3 Relationship of sales promotion with the 4P 4 Planning of sales promotion activity 5 Application forms of sales promotion activities 6 Control of sales promotion activities 7 Control of sales promotion activities 8 Mid-term Exam 9 Sales promotion campaign designing 10 Sales promotion campaign designing 11 Sales promotion campaign presentation 12 Sales promotion campaign presentation 13 Sales promotion campaign presentation 14 Sales promotion campaign presentation 15 Sales promotion campaign presentation

Recomended or Required Reading

Şakir Erdem, Satış Geliştirme Faaliyetlerinin Müşteri Davranışları Üzerindeki Etkisi, Beta Yayınları, Istanbul, 2010.

Planned Learning Activities and Teaching Methods

Lectures Presentation of sales promotion practices

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 Q Quiz 3 FN FINAL EXAM 4 FCG FINAL COURSE GRADE VZ*0.30 + Q*0.10 + FN* 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) VZ*0.30 + Q*0.10 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams, and competence level of the students in terms of the planned outcomes will also be tested with presentation

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees

Contact Details for the Lecturer(s)

E-mail: feyza.tekinbas@deu.edu.tr Tel: 0.232.3012561

Office Hours

Class days between 12:30-13:00 and 16:30-17:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Preparations before/after weekly lectures 14 1 14 Preparation for midterm exam 1 5 5 Preparation for final exam 1 5 5 Preparing presentations 3 10 30 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 84

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 LO.2 1 1 LO.3 1 LO.4 1 1 LO.5 1 1