COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to explain the differences in marketing of tourism products as services as well as marketing mix strategies by analyzing examples and practices in tourism sector.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Kozak, M. (2008). Turizm Pazarlaması, Ankara: Detay Yayıncılık.
Hacıoğlu, N. (2008). Turizm Pazarlaması, Ankara: Nobel Yayıncılık.
Kotler, P., Bowen, J.T., Makens, J.C. (2009). Marketing for Hospitality and Tourism, 5th ed., Oxford: Prentice Hall, Inc.

Planned Learning Activities and Teaching Methods

Lectures
In-class discussions
Homework
Presentations

Assessment Methods

Further Notes About Assessment Methods

The students should participate in the class actively and take active role in the discussions during the course in order to complete the course successfully. The presentation abilities of the students, the content of the term papers and their suitability for the course objectives will be evaluated.

Assessment Criteria

1. The midterm and final exams will evaluate the knowledge of the students about tourism marketing however they will be asked to evaluate and discuss the current affairs in addition to the theoritcal knowledge.
2. The students will be prepared for the scientific studies with the term project and therefore, the term project should be written in accordance with the scientific writing rules and the validity and reliability of the methodology and data gathering process will be evaluated in case of an emprical study in the field.
3. The presentation and discussion qualifications of the students will be improved through in-class discussions and presentations.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are expected to participate actively to team-works.
4. The number of students in the class will determine whether the projects are for individual-based or team-work.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes