COURSE UNIT TITLE

: TOURISM AND INNOVATION

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5083 TOURISM AND INNOVATION ELECTIVE 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

The objective of this course is to learn the main concepts, types, models and processes of innovation management; to understand innovation as a manageable process and compose institutional innovation management structure in tourism industry; to select appropriate approach for a given innovation and knowledge management challenge in a tourism case and to find solutions to knowledge management problems in tourism cases and to know how to improve the process of the knowledge and innovation within tourism industry.

Learning Outcomes of the Course Unit

1   Learning the key concepts of innovation management.
2   Understanding innovation as a manageable process.
3   Knowing to select appropriate approach for a given innovation and knowledge management challenge.
4   Understanding how to find solution to knowledge management problems in organizations.
5   Knowing the how to improve the processes of the innovation within the organizations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Why Innovation What is innovation
2 Innovation Process and Types of Innovation
3 Product innovation - I
4 Product innovation - II
5 Process Innovation
6 Organizational Innovation
7 Marketing Innovation
8 Technology and Innovation
9 Innovation Degree
10 Radical, Incremental and Old Idea Innovation
11 Innovation and Business Model
12 Open Innovation Paradigm
13 Innovation System Approach-I
14 Innovation System Approach-II

Recomended or Required Reading

Mapping Innovation, Greg Satell, 2017, Türkiye Teknoloji Geliştirme Vakfı, 295 sf.

Planned Learning Activities and Teaching Methods

Lectures
Case Analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures
as well as weekly assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout
the semester, as well as in-class discussions, applications and case
studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as
well as defining the causality between the basic concepts and issues of
the lecture, ability of giving examples and analytical thought, and using
relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Wednesday / 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 4 56
Preparation for midterm exam 1 12 12
Preparation for final exam 1 30 30
Preparing assignments 1 6 6
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15553444345
LO.24445454455
LO.35444345434
LO.43533534544
LO.54335343443