COURSE UNIT TITLE

: GLOBAL MARKETING MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IŞL 6130 GLOBAL MARKETING MANAGEMENT ELECTIVE 3 0 0 4

Offered By

Business Administration

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN

Offered to

Business Administration

Course Objective

It is aimed for businesses to understand the importanca of environmental factors for being succesful at global marketing strategies and competing and to form international marketing strategies

Learning Outcomes of the Course Unit

1   To be able to understand concepts related with international marketing
2   To be able to design marketing strategies and marketing mix elements of businesses
3   To be able to evaluate the effectiveness of international businesses marketing activities
4   To be able to analyze and interpret the applied international marketing strategy and implementation
5   To be able to achieve cognitive experiment related with applications on international marketing activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction and Course Description
2 The concept of international marketing and introduction to international marketing
3 Global marketing environment
4 Economical environment
5 Social and cultural environment
6 Political and legal environment
7 Competition at global markets
8 Choosing global market and global market entrance strategies
9 Basic global marketing strategies
10 Global product strategies
11 Global place strategies
12 Global price strategies
13 Global promotion strategies
14 Conclusion and Evaluation

Recomended or Required Reading

Vern Tepstra and Ravi Sarathy, International Marketing
Dryden Werran J. Keegan and Mark Gren Global Marketing Prentice Hall
Mehmet Karafakıoğlu Uluslararası Pazarlama Yönetimi Beta Basım Yayın
Stratejik Küresel Pazarlama - Necdet Timur, Alparslan Özmen - Eflatun Yayınevi

Planned Learning Activities and Teaching Methods

The course will be proccessed heavily with interactive method and discussion method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

All of the learning outcomes are being measured at the interactive discussion process in the courses

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

nihan.ozguven@deu.edu.tr

Office Hours

Will be announced at the beginning of semester

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for final exam 1 10 10
Preparing presentations 1 5 5
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 5 5
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 106

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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