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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 4020 SERVICE AND TOURISM MARKETING ELECTIVE 3 0 0 4

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN

Offered to

Course Objective

To explain the concepts of service and tourism marketing and to transfer on tourism management knowledge.

Learning Outcomes of the Course Unit

1   Recognize the concept of service management methods, techniques, models, and approaches 2   Using the theory and application of information about tourism enterprises to establish connections between the scientific 3   Describe the business functions that assist in the development of tourism enterprises 4   Tourism enterprises grasp the relations between the functions 5   Tourism businesses with marketing-oriented perspective to explain the process of approaching the governance

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Definition and history of marketing 2 Service marketing definition, content and features 3 Service identification and classification of enterprises 4 Service businesses in the Tourism Enterprises and Tourist Products 5 Features to be considered in the marketing of tourism enterprises 6 Tourism marketing functions, sales and sales development function 7 Purchasing function 8 Midterm Exam 9 Midterm Exam 10 Transport function of the storage function 11 Standardization function 12 Marketing finance function 13 Risk load function 14 Function of marketing research, marketing strategies in tourism enterprises

Recomended or Required Reading

Oral Saime, Yüksel Hilmi (2007), Hizmet Işlemleri Yönetimi, Kanyılmaz Matbaası, Izmir Usal Alpaslan, Oral Saime (2001), Turizm Pazarlaması, Kanyılmaz Matbaası, Izmir

Planned Learning Activities and Teaching Methods

Interactive lectures, case study method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 3 36 Preparation for midterm exam 1 12 12 Preparation for final exam 1 14 14 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1