COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

This course aims to provide an understanding of the stakeholder concept and the importance of stakeholder relations for organizations in achieving success and gaining competitive advantage. The students will recognize how to identify key stakeholders and define their roles, expectations, priorities and how to deal with stakeholders' interests.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Friedman, A.L. & S. Miles (2006). Stakeholder / Theory and Practice. New York: Oxford University Press.
2. Svendsen, A. (1998). The Stakeholder Strategy / Profiting from Collaborative Business Relationships. San Francisco: Berrett-Koehler Publishers, Inc.
3. Huber, M., J. Scharioth & M. Pallas (2004). Putting Stakeholder Management into Practice. Berlin: Springer-Verlag.
4. Scharioth, J. & M. Huber (2003). Achieving Excellence in Stakeholder Management. Berlin: Springer-Verlag.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Class discussions
3. Case studies
4. Assignments

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Assignments will contain essay type questions to measure understanding of the main concepts dicussed in the lectures and the ability of student's analysis and synthesis of the fundamentals of stakeholder management.
2. Assignments will be prepared individually.
3. A report on stakeholder relations of an organization covering both theory and real world example or any predetermined topic related to stakeholder management will be prepared and presented individually.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

E-mail: selin.yilmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes