Description of Individual Course Units
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Offered By |
BUSINESS ADMINISTRATION |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
PROFESSOR DOCTOR BURCU SELIN YILMAZ |
Offered to |
Tourism Management |
Course Objective |
This course aims to provide an understanding of marketing and its application to the hospitality and tourism industry. Students will identify best practices in marketing, analyze the market, assess consumer behavior, assess offerings, price, distribution, and promotion strategies. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
1. Kotler, Philip & Armstrong, Gary, Principles of Marketing, Prentice Hall, Inc., New Jersey, |
Planned Learning Activities and Teaching Methods |
Lecturer's presentations, assignments, case studies, class discussions. |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
Information on the assignments will be given at the beginning of the term. |
Assessment Criteria |
1. Students are supposed to prepare a couple of assignments. |
Language of Instruction |
English |
Course Policies and Rules |
1. It is obligatory to attend at least 70 percent of the classes. |
Contact Details for the Lecturer(s) |
E-mail: selin.yilmaz@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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