COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ILAYDA IPEK

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide students a general understanding of the societal and economic roles of marketing, its functions, concepts and strategies within the business enterprise. The objective of this course is to make students understand the role of marketing managers, how they plan, implement and control their plans; what type of decisions they make and how they manage the marketing mix. Since the marketing mix is the only tool that marketing managers have direct control on, the instructor will discuss the details about strategies in 4P's.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Kotler, Philip & Armstrong, Gary (2024), Principles of Marketing, Prentice Hall, Inc., New Jersey, 19th Edition.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Class discussions

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Midterm Exam
Students will be assessed on their knowledge of concepts and theories.
2. Final Exam
Students will be assessed on their knowledge of concepts and theories.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

e-mail: ilayda.gungor@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes