COURSE UNIT TITLE

Offered By

Marine Transportation Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR OĞUZ ATIK

Offered to

Marine Transportation Engineering

Course Objective

The course aims to equip management students with an understanding of the main issues in the management of innovation and an appreciation of the relevant skills needed to manage innovation at both strategic and operational levels. It provides evidence of different approaches based on real-world examples and experiences of leading organizations from around the world. Topics include business model innovation, design-driven innovation, leadership, strategy, information technology, knowledge management, process improvement, performance measurement, and change management.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

- Martin, M.J., 1994, Managing Innovation and Entrepreneurship in Technology based Firm , John Wiley & Sons.
- Ettlie, J.E., 2000, Managing Technology Innovation , John Wiley & Sons.
-Christensen, The Innovator s Dilemma: When New Technologies Cause Great Firms to Fail, HBSP, 1997,
- Mauborgne, René, Blue Ocean Strategy, Boston, Harvard Business School Press, 2005. ISBN: 1-59139-619-0.
- Snyder, Duarte, Unleashing Innovation, How Whirlpool Transformed an Industry, Jossey-Bass, 2008.
- Heath, Health, Made to Stick, New York, Random House, 2007, 2008. ISBN: 978-1-4000-6428-1.
- Tidd J, and Bessant J. (2009) Managing Innovation 4th Edition. John Wiley and Sons, Chichester, UK.
- Westland, J.C. (2008) Global Innovation Management: A Strategic Approach, Palgrave Macmillan.
- Moore, G.A. (2006) Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, Capstone.
- Collins, J. (2009) How the Mighty Fall: And Why Some Companies Never Give In, Random House.

Planned Learning Activities and Teaching Methods

Literature review , Presentation and discussion , Case studies

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Knowledge about innovation management at undergraduate level, having skills and competencies, research, analysis, interpretation, verbal and written expression, innovation, creativity and entrepreneurial skills and competencies will be evaluated.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Assist.Prof. Dr. Oğuz Atik
oguz.atik@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes