COURSE UNIT TITLE

: BASIC CONSUMER BEHAVIORS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GMS 2011 BASIC CONSUMER BEHAVIORS COMPULSORY 3 0 0 4

Offered By

Gastronomy And Culinary Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR YEŞIM KOBA

Offered to

Course Objective

The course is about the processes involved when people select, purchase, use, and dispose of goods, services, ideas and experiences in food and beverage sector. This course examines the strategic implications of the internal, external and decision-making factors that impact consumer purchasing patterns with emphasis on managerial applications.

Learning Outcomes of the Course Unit

1   1. To distinguish of difference of fundamental consumer behavior
2   2. To explain consumer behavior
3   3. Ability to associate consumer preferences with offered goods and services
4   4. To guide changing consumer behavior
5   5. To have knowledge about the behavior of consumers after their experience

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Consumer Purchasing Behavior Concept and Models
2 Internal Factors in Consumer Purchasing Behavior
3 Internal Factors in Consumer Purchasing Behavior
4 External Factors in Consumer Purchasing Behavior
5 External Factors in Consumer Purchasing Behavior
6 Occurrence of Consumer Purchasing Behavior
7 Midterm
8 Midterm
9 Information Retrieval Process in Consumer Purchasing Behavior
10 Evaluation of Alternatives to Consumer Purchasing Behavior
11 Choosing an Alternative to Consumer Purchasing Behavior
12 Purchase and Consumption Experience
13 Trends After Experience (Consumption)
14 Final exam
15 Final exam

Recomended or Required Reading

Şirvan Şen Demir, Metin Kozak, Tüketici Davranışları, Detay Yayıncılık, Ankara, 2013
Yardımcı kaynaklar:Nazmi Kozak, Çağıl Hale Özel, Deniz Karagöz Yüncü, Hizmet Pazarlaması, Detay Yayıncılık, Ankara, 2014

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Evaluating mid-term and final exam .

Language of Instruction

Turkish

Course Policies and Rules

The attandence requirement of the students is 70%.

Contact Details for the Lecturer(s)

yesim.koba@deu.edu.tr

Office Hours

all monday

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 15 15
Preparation for final exam 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 104

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.14
LO.23
LO.34
LO.4
LO.534

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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