COURSE UNIT TITLE

: PRINCIPLES OF MARKETING II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UAT 2022 PRINCIPLES OF MARKETING II COMPULSORY 3 0 0 4

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

International Trade

Course Objective

To understand, explain and discuss basic concepts, theories and technics of marketing.

Learning Outcomes of the Course Unit

1   To understand the importance and function of marketing within the business.
2   To understand strategies regarding marketing mix (product, price, distribution and promotion).
3   To understand the principles of product and service marketing.
4   To understand the principles of e-commerce.
5   To understand Consumer Rights.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Product
2 Pricing
3 Promotion
4 Personal Sales and Sales Promotion
5 Advertising and Public Relations
6 Direct Marketing
7 Midterm Exam-Direct Marketing
8 Distribution
9 Distribution
10 Service Marketing
11 E-commerce
12 Organization, Execution and Supervising in Marketing Management
13 Consumer Rights
14 Case Analysis
15 Final Exams
16 Final Exams

Recomended or Required Reading

Ismet Mucuk, Pazarlama Ilkeleri, Türkmen Kitabevi, Istanbul, 2016.
Philip T. Kotler, Gary Armstrong, (Çev. Editörü A. Ercan Gegez), Pazarlama Ilkeleri, Beta, Istanbul, 2018.
Ömer Baybars Tek, Engin Özgül, Modern Pazarlama Ilkeleri: Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık, Izmir, 2005.
Philip T. Kotler, Gary Armstrong, Principles of Marketing, Pearson, 2017.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Code of Practices of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

Assistant Professor Dr. Mustafa Ünüvar (mustafa.unuvar@deu.edu.tr)

Office Hours

Lecture day, 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 3 42
Preparing assignments 0 0 0
Preparation for final exam 1 12 12
Preparation for midterm exam 1 12 12
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 110

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.155511551551155
LO.255511515155511
LO.355511515151511
LO.455515515555511
LO.555511555555515

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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