COURSE UNIT TITLE

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

Academic Specialist DENIZ GÜNAL

Offered to

International Trade

Course Objective

To teach terminology of business functions like marketing and finance

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Louis E. Boone, David L. Kurtz, Contemporary Business, Wiley, 2015.
Philip T. Kotler, Gary Armstrong, Principles of Marketing, Pearson, 2017.
Krajewski L.J., Larry P. Ritzman .Operations Management: Process and Value Chains, Seventh Edition, Pearson Prentice Hall, 2005.
S. Tamer Cavusgil, John Riesenberger, Gary Knight - International Business The New Realities, Pearson, 2016.
John J. Wild, Kenneth L. Wild, INTERNATIONAL BUSINESS - The Challenges of Globalization, Pearson, 2015.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams.

Language of Instruction

English

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Code of Practices of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

mustafa.unuvar@deu.edu.tr

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes