COURSE UNIT TITLE

: TOURISTIC PRODUCT POLICY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4001 TOURISTIC PRODUCT POLICY COMPULSORY 3 0 0 5

Offered By

Tourism and Hotel Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ADAN GÖK

Offered to

Tourism and Hotel Management
Tourism Management

Course Objective

Make evaluations to provide consistent tourism policy that will be created from analysis related with touristic products

Learning Outcomes of the Course Unit

1   To Learn how to make a tourism product diversification for country, region, and the destinations to create demand
2   Be able to do analysis of tourism demand and supply
3   Be able to plan tourism activities for create demand and attract tourist
4   To Learn the touristic product types and the factors affecting the touristic product demand
5   Have a knowledge about price policy of the touristic product

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction To The Concept Of Tourism Product Policy
2 Tourism Product Supply
3 Tourism product Demand
4 Create A Tourist Product
5 Tourism Product Diversification
6 Tourism Product Marketing
7 Tourism Product Marketing
8 Midterm Exam - Tourism product pricing decisions
9 Tourism Product Pricing Decisions
10 Tourism Product Distribution Channels
11 Promotion Of The Tourist Product
12 Evaluation Of The Application Of The Policies Of Tourism Product In The World
13 Evaluation Of Türkiye Within The Scope Of Tourism Product Diversification
14 Within The Scope Of Sustainable Tourism Tourism Product Creation
15 Final Exam
16 Final Exam

Recomended or Required Reading

Alp Timur, Turistik Ürün Politikası, Detay Yayıncılık, Ankara, 2014
Supplementary Book(s): Hasan Olalı, Turizm Politikası ve Planlaması, Istanbul Işletme Fakültesi Yayınları, 1990
Turgut Var, Orhan Içöz, Ibrahim Ilhan, Turizm Politikası ve Planlaması, Turhan Kitapevi, 2009

Planned Learning Activities and Teaching Methods

lecture is given theorically

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.20 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.20 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Evaluating mid-term and final exam and presantation of students

Language of Instruction

Turkish

Course Policies and Rules

Course Policies and Rules: Each student is responsible for obtaining all handouts, announcements, and schedule changes. All students have to obey the rules declared by the instructor It s obligatory for the students to deliver homeworks and projects on time.

Contact Details for the Lecturer(s)

ceylan.alkan@deu.edu.tr

Office Hours

: Tuesday-Wednesday:13.00-16.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparation for quiz etc. 1 10 10
Preparing presentations 1 20 20
Preparing report 1 10 10
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 129

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.14532521315552512
LO.24531511314542412
LO.34541512315442413
LO.44421511315543312
LO.54521521215543212

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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