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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ERA 3509 BUSINESS COMMUNICATION ELECTIVE 3 0 0 5

Offered By

School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Tourism Management International Trade Gastronomy And Culinary Arts Tourism and Hotel Management

Course Objective

To provide theoretical knowledge about business communication processes.

Learning Outcomes of the Course Unit

1   At the end of the course, the student will be able to; 2   1. describe the concept of communication. 3   2. explain written and verbal communication techniques. 4   3. explain non-verbal communication techniques. 5   4. discuss communication technologies. 6   5. analyze organizational communication implementations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Basic Characteristics of Communication 2 Importance of Communication 3 Elements in the Communication Process 4 Elements in the Communication Process 5 Organizational Communication and Models 6 Advertisements 7 Midterm 8 Midterm 9 Meetings and Communication 10 Corporational Communications 11 Information Technologies and Communication 12 Verbal and Non-verbal Communication 13 Communication and Ethics 14 Globalization, Culture and Communication 15 Final Exam 16 Final Exam

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

English

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

e-mail adress of the lecturer

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 4 48 Preparation for midterm exam 1 15 15 Preparation for final exam 1 15 15 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 118

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 LO.1 5 5 1 1 1 1 LO.2 1 1 5 5 1 1 LO.3 1 1 1 1 5 5 LO.4 1 1 1 1 1 1 LO.5 1 1 1 1 1 1 LO.6 1 1 1 1 1 1