COURSE UNIT TITLE

: ENTREPRENEURSHIP MANAGEMENT IN RELIGIOUS TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TIN 5074 ENTREPRENEURSHIP MANAGEMENT IN RELIGIOUS TOURISM ELECTIVE 3 0 0 5

Offered By

Religious Tourism

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Religious Tourism

Course Objective

The purpose of this course is to provide the participants to learn general information about entrepreneurship, establishing and management of SME, the religious specific entrepreneurship sectors there by considering the current entrepreneurship practices in religious tourism.

Learning Outcomes of the Course Unit

1   Develop an understanding of entrepreneurship and concepts related to entrepreneurship
2   Evaluate and analyze entrepreneurship process.
3   Develop an ability of conducting analysis needed for entrepreneurship and an awareness to recognize probable problems.
4   Prepare a business plan for a new venture, and understand its management and operations.
5   Identify institutionalization process of new ventures.
6   Recognize opportunities in the field of religious tourism and identify entrepreneurial potential of religious tourism.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Definition of Entrepreneurship Concept, Historical Development and Social Importance of Entrepreneurship
2 Definition and Characteristics of Entrepreneur, Entrepreneur Types
3 Innovation and Creativity Concepts and Their Place in Entrepreneurship Process
4 Entrepreneurship Process in Tourism
5 Entrepreneurship in Tourism, Family Businesses and Small Businesses
6 Strategic Management and Planning Process in Entrepreneurship
7 Building a Business Plan (Marketing)
8 Building a Business Plan (Finance and Planning)
9 Operation and Management in Entrepreneurial Organizations
10 Operation and Management in Entrepreneurial Organizations
11 Social Entrepreneurship
12 Entrepreneurship in Religious Tourism (Business Areas and New Venture Creation Process)
13 Different Business Areas in Religious Tourism (Halal Hotels)
14 Different Business Areas in Religious Tourism (Religious Tours and Special Restaurants)

Recomended or Required Reading

Primary source:
AlisonMorrison, Mike Rimmington & Clare Williams (1999). Entrepreneurship in the Hospitality, Tourism and Leisure Industries. Butterworth-Heinemann.

Supplementary sources:
Thomas W. Zimmerer and Norman M. Scarborough (2005). Essentials of Entrepreneurship and Small Business Management. PrenticeHall.
Heidi Dahles & Karin Bras (1999). Tourism and Small Entrepreneurs: Development, National Policy, and Entrepreneurial Culture: Indonesian Cases. New York: Cognizant Communication Corporation.

References:
Other Course Materials: Articles about the course and other documents will be provided in the beginning of term.

Planned Learning Activities and Teaching Methods

Lectures, In-class discussions, article reviews, case studies and assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

The details about the preparation of assignments and presentations will be provided upon number of students in the beginning of the term

Assessment Criteria

Midterm: It will measure levels of students to extrapolate using knowledge acquired.
Assignment /Presentation: It will assess levels of students to make a comment, discuss and offer solution with a holistic approach and capabilities to transfer their knowledge.
Final Exam: It will measure level of students to correlate the concepts discussed during the course, to evaluate and discuss causality and relationships and to propose solutions.

Language of Instruction

Turkish

Course Policies and Rules

- Any type of electronic device should be kept off during classes.
- It is obligatory to attend the classes.
- Student is supposed to obey academic and ethical guidelines in all activities related to the course.
- Homework and presentation should be prepared and submitted according to format given by the instructor.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 2,5 35
Preparation for midterm exam 1 14 14
Preparation for final exam 1 20 20
Preparing assignments 1 20 20
Preparing presentations 1 4 4
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15
LO.2554
LO.3554
LO.4544554
LO.5544554
LO.65445454

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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