COURSE UNIT TITLE

: TOURISM AND INNOVATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4030 TOURISM AND INNOVATION COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

To explain the functioning and importance of the open innovation paradigm in the tourism ecosystem and to gain the ability to manage the innovation process.

Learning Outcomes of the Course Unit

1   To be able to define the concepts of innovation, ecosystem and business model
2   To be able to explain types of innovation
3   To be able to define innovation process and strategy
4   To be able to define the innovation system
5   To be able to manage the innovation process

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Innovation Concept, Ecosystem and Ecosystem Types
2 The Relationship Between Civilizations and Innovation Throughout History
3 Innovation Process and Innovation Strategy
4 Types of Innovation: Product
5 Types of Innovation: Service and Process, Basic Research
6 Types of Innovation: Organizational and Marketing-I
7 Types of Innovation: Marketing-II
8 Innovation, Reality Types, Metaverse and Robots
9 Global Innovation Index, Radical and Incremental Innovation
10 Old Idea Innovation and Business Model
11 Business Model Innovation and Open Innovation Paradigm
12 Innovation System and Clustering
13 Innovation System Model
14 Current Developments in Innovation

Recomended or Required Reading

Inovation and Inovation Management, Serkan Kılıç, Istanbul, 2015, ss.216.
Inoovation Circle, Tom Peters, USA, 2008, ss.535.

Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Friday / 14:00-15:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Teaching, course participation 14 3 42
Preparations for mid-term exam 1 15 15
Preparations for final exam 1 15 15
Preparations for course (textbooks, articles etc) 10 1 10
Web Search and Library Research 10 1 10
Reading 10 1 10
Mid-term exam 1 1 1
Final exam 1 1 1
TOTAL WORKLOAD (hours) 104

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.11
LO.23
LO.33
LO.44
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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