COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ILKAY TAŞ GÜRSOY

Offered to

Tourism Management

Course Objective

The course aims to provide students with knowledge on fundamental concepts and principles related to customer relationship management, tools used in customer relations management and enable students think creatively in the customer relations field.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Duane E. Sharp, Customer Relationship Management Systems Handbook, Auerbach Publications,2003.
Kristin Anderson and Carol Kerr, Customer Relationship Management, McGraw-Hill, 2008.

Planned Learning Activities and Teaching Methods

Lecture and assignments, in class discussions

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Evaluation criteria for the course are active participation to the lectures, the level of attention paid to preparation of the assignments and the performance at the exams. Midterm exam and midterm assignment will make together the midterm grade. Midterm grade and final exam grade make together the end of the term grade.

Language of Instruction

English

Course Policies and Rules

Students are required to attend 70% of the lecture classes. Besides, students are required to participate in the class discussions, to prepare their assignments on time and to contribute to the active learning in the classroom.

Contact Details for the Lecturer(s)

ilkay.tas@deu.edu.tr

Office Hours

Tuesday, Wednesday, Thursday 11.30-15.30

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes