COURSE UNIT TITLE

: BUSINESS MODEL DESIGN IN CORPORATIONS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 4024 BUSINESS MODEL DESIGN IN CORPORATIONS ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Course Objective

Gaining the ability to develop innovative business strategies by learning the business model concept and the business model canvas.

Learning Outcomes of the Course Unit

1   Be able to define business model concept
2   Manage business model components
3   Analyze business model canvas
4   Be able to analyze business model canvas
5   Be able to create business model canvas

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Business model concept
2 The development of business model concept
3 Types of business model I
4 Types of business model II
5 Business model canvas
6 Business model canvas, costumer segments
7 Midterm exam
8 Midterm exam
9 Business model canvas value, chanelles
10 Business model canvas, revenue model
11 Business model canvas, key activities
12 Business model canvas, key resources
13 Business model canvas, key partnership
14 Business model canvas, cost structure

Recomended or Required Reading

Business Model Generation, Alexander Osterwalder ve Yves Pigneur, 2016, ss.288.

Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures
as well as weekly assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout
the semester, as well as in-class discussions, applications and case
studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as
well as defining the causality between the basic concepts and issues of
the lecture, ability of giving examples and analytical thought, and using
relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Wednesday / 13:30-14:30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparation for final exam 1 15 15
Preparations before/after weekly lectures 12 2 24
Web Search and Library Research 12 2 24
Reading 12 1 12
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.11
LO.22
LO.33
LO.44
LO.55