COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Course Objective

Gaining the ability to develop innovative business strategies by learning the business model concept and the business model canvas.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Business Model Generation, Alexander Osterwalder ve Yves Pigneur, 2016, ss.288.

Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures
as well as weekly assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout
the semester, as well as in-class discussions, applications and case
studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as
well as defining the causality between the basic concepts and issues of
the lecture, ability of giving examples and analytical thought, and using
relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Wednesday / 13:30-14:30

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes