COURSE UNIT TITLE

: YIELD MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 3023 YIELD MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR HÜLYA KURGUN

Offered to

Course Objective

To provide the students with competences on setting up and operating the yield management systems at hotel businesses by teaching the basic concepts in yield management.

Learning Outcomes of the Course Unit

1   Being able to explain the basic concepts of yield management
2   Being able to analyze the models of yield management.
3   Being able to setting up the systems of yield management.
4   Being able to operate the systems of yield management.
5   Being able to follow up the recent developments in yield management.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Concepts of and developments in yield management
2 Yield management models I
3 Yield management models II
4 Initial stage of yield management system
5 The role of management on the establishment of yield management system
6 The role of planning on the establishment of yield management system
7 Mid-term Exam
8 Mid-term Exam
9 Demand and competitors analysis on the establishment of yield management system
10 Market segmentation, low and high demand practices on the establishment of yield management system
11 Monitoring and assessment of the reservation changes on the establishment of yield management system
12 The obstacles originating from consumer on the establishment of yield management system
13 The obstacles originating from organization on the establishment of yield management system
14 Current developments and practices in yield management system
15 Final
16 Final

Recomended or Required Reading

Odalar Bölümü Yönetimi, Hülya Kurgun, Detay Yayınevi, Ankara, 2010, 224 p.

Planned Learning Activities and Teaching Methods

Lectures, in-class activities, case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam includes subjects and assignments in the course content (40%).
2. Final Exam: The exam will cover all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).
3. Resit: The exam will cover all the topics in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

At the end of this course the students are expected to be able to;
1. Explain basic concepts of yield management.
2. Analyze and compare yield management models.
3. Explain the principles of establishing and operating yield management system.

Language of Instruction

Turkish

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Participation in class is compulsory.

Contact Details for the Lecturer(s)

hulya.kurgun@deu.edu.tr

Office Hours

Fridays/ 09:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 20 20
Preparation for final exam 1 25 25
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 121

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.35
LO.455
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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