COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

Health tourism as a new form of tourism gaining importance at both global and national level, creates new employment opportunities. This course aims to provide students with essential knowledge and skills in health tourism

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility, ed. by Colin Michael Hall, Routledge, 2013.
Özkan Tütüncü & Ilkay Taş, "Quality and Accreditation in Health and Medical Tourism: Revisiting Kanji's Global Excellence Measurement System", in Quality, Excellence and Statistical Measurement: A Tribute to Professor Gopal K. Kanji, Wisdom House Publications, England, 2014.
Hansruedi Mueller, Eveline Lanz Kaufmann, "Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry", Journal of Vacation Marketing, Vol 7, Issue 1, 2001.

Planned Learning Activities and Teaching Methods

Lecture.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm exam and the final exam grade.

Language of Instruction

English

Course Policies and Rules

Students are required to attend 70% of the lecture classes. Besides, students are required to participate in the class discussions, to prepare their assignments on time and to contribute to the active learning in the classrom.

Contact Details for the Lecturer(s)

-

Office Hours

-

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes