COURSE UNIT TITLE

: INTERNATIONAL MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
LGM 4022 INTERNATIONAL MARKETING ELECTIVE 3 0 0 5

Offered By

Logistics Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR CANSU YILDIRIM

Offered to

Logistics Management

Course Objective

The aim of this course is to provide an understanding of fundamental concepts and terminology used in international marketing. The course highlights the issues such as related environments to consider while entering international market, and cross-cultural consumption.

Learning Outcomes of the Course Unit

1   Ability to research global marketing environment
2   Ability to analyze global marketing opportunities
3   Ability to develop international marketing strategies
4   Ability to implement international marketing strategies
5   Ability to control international marketing activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course
2 Introduction to international marketing
3 Global economic and trade environment
4 Cross-Cultural Marketing and Consumption
5 Social and Cultural Environment & Political, Legal, Regulatory Environments
6 Global Marketing Information Systems and Market research
7 Midterm
8 Global Market Entry Strategies: Importing, Exporting and Sourcing, Licencing, Investment and Strategic alliances
9 Segmentation, Targeting, and Positioning
10 Brand and product decisions in global marketing
11 International Marketing Channels and physical distribution
12 International Marketing Communications: Advertising, Public Relations, Personal Selling and Sales Management
13 International Marketing and Digital Revolution
14 Presentations
15 Final Exam

Recomended or Required Reading

Cateora, P.R., Gilly M.C., Graham, J.L. (2011). International Marketing (15th Ed.) McGraw-Hill Irwin

Keegan, W.J., Green, M.C. (2017). Global Marketing, Global Edition (9/E). Pearson.

Planned Learning Activities and Teaching Methods

Literature review, case studies, problem solving.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MD Midterm
2 HW Homework
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MD * 0.30 + HW * 0.20 + FN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MD * 0.30 + HW * 0.20 + BUT * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Oral and written competencies regarding the use of knowledge, abilities and skills in the field of International Marketing in terms of research, investigation and evaluation will be evaluated.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst. Prof. Dr. Cansu YILDIRIM
cansu.yildirim@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Tutorials 0 0 0
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 6 6
Preparation for final exam 1 10 10
Preparing assignments 1 16 16
Preparing presentations 1 7 7
Midterm 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 118

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.13533335
LO.2355533335
LO.333535335553
LO.4535553533553
LO.553335335

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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