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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS LGM 4014 SMALL BUSINESS MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Logistics Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR NAZLI GÜLFEM GIDENER

Offered to

Logistics Management

Course Objective

To obtain a general knowledge of small business management and to learn how to achieve sustainable competitive advantage in small businesses.

Learning Outcomes of the Course Unit

1   Ability to understand the general structures of small businesses from an entrepreneurial perspective. 2   Ability to analyze competitive advantages for small business management 3   Ability to interprete competitive advantages for small business management 4   Ability to develop business plan within the framework of small business enterprises 5   Ability to manage small business enterprises

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 General Concepts of Entrepreneurship 2 Joining An Existing Business 3 Franchises and Buyouts 4 Family Business 5 Developing The New Venture Business Plan 6 The Marketing and Human Resources Plan: Managers, Owners, Allies and Directors 7 The Financial Plan: Finding Sources of Funding 8 Focusing on The Customer: Marketing Growth Strategies 9 Customer Relationship Management 10 Pricing and Credit Decisions 11 Global Marketing 12 Managing Growth and Risks in The Small Business 13 Presentations 14 Presentations

Recomended or Required Reading

Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William (2002). Small Business Management: An Entrepreneurial Emphasis , South-Western College Pub, 12th Edition

Planned Learning Activities and Teaching Methods

Literature review, case studies,data analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FINS FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FINS * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Oral and written competencies regarding the use of knowledge, abilities and skills in the field of Small Business Management in terms of research, investigation and evaluation will be evaluated.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst. Prof. Dr. Nazlı Gülfem GIDENER gulfem.gidener@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 13 3 39 Preparation for midterm exam 1 8 8 Preparation for final exam 1 14 14 Reading 1 12 12 Web Search and Library Research 1 6 6 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 3 5 5 3 3 3 3 3 3 3 3 LO.2 3 5 5 3 3 3 3 3 3 LO.3 3 5 5 3 3 3 3 3 LO.4 3 5 5 3 3 3 3 3 3 3 3 3 LO.5 3 5 5 3 3 3 3 3 3 3 5 3 3