Description of Individual Course Units
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Offered By |
BUSINESS ADMINISTRATION (UOLP-SUNY ALBANY) |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
PROFESSOR DOCTOR BURCU ILTER |
Offered to |
BUSINESS ADMINISTRATION (UOLP-SUNY ALBANY) |
Course Objective |
It is aimed to provide students a thorough understanding of professional sales and sales promotion process including its planning and staffing, structure, and evaluation. The course also aims to provide knowledge about how to manage a sales force and to interact in group sales projects. The study of sales and sales management is intended to acquaint students with the steps necessary for individual sales, team sales, and management of individuals and teams. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
UMR 2001 - PRINCIPLES OF MARKETING |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Sales and Sales Promotion Management Textbooks |
Planned Learning Activities and Teaching Methods |
1. Lecture |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
1. Midterm Exam |
Assessment Criteria |
Late submissions of reports will not be graded |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
To be announced. |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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