COURSE UNIT TITLE

: CURRENT TOPICS IN MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UMR 4244 CURRENT TOPICS IN MARKETING ELECTIVE 3 0 0 5

Offered By

BUSINESS ADMINISTRATION (UOLP-SUNY ALBANY)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU ILTER

Offered to

BUSINESS ADMINISTRATION (UOLP-SUNY ALBANY)

Course Objective

The objective of this course is to foster a basic frame of recent developments in marketing and business environment. The course aims to provide students understanding of marketing policies and strategies and, its implementations considering domestic and international business environments.

Learning Outcomes of the Course Unit

1   Examine the marketing problems of business environment and how they affect the various issues in this area in order to be able to interpret opportunities and threats
2   Appreciate the systematic scientific analysis as well as the creative art and judgment involved in marketing management through group projects
3   Improve oral and written communication skills through class discussions and presentations
4   Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole. skills through class discussions and presentations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

UMR 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Current Trends In Marketing
3 No Class- Free Time To Prepare For The Term Project
4 Group Project Presentation 1
5 Group Project Presentation 1
6 Group Project Presentation 1
7 Group Project Presentation 1
8 No Class- Free Time To Prepare For The Term Project
9 Group Project Presentation 2
10 Group Project Presentation 2
11 Group Project Presentation 2
12 Group Project Presentation 2

Recomended or Required Reading

Various related textbooks

Planned Learning Activities and Teaching Methods

1. Group Work
2. Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ Project
2 PRS Presentation
3 BNS BNS PRJ * 0.80 + PRS * 0.20


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Group Project and Presentation 1 will make up the students Midterm Grade. Group Project and Presentation2 will make up the final grade.
2. Late submissions of reports will not be graded.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparing assignments 2 40 80
Preparing presentations 2 5 10
TOTAL WORKLOAD (hours) 126

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.15544
LO.254
LO.355
LO.4555

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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