COURSE UNIT TITLE

: PSYCHOLOGY OF ATTITUDES AND PERSUATION

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
PSI 6091 PSYCHOLOGY OF ATTITUDES AND PERSUATION ELECTIVE 3 0 0 5

Offered By

PSYCHOLOGY

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR ARZU ARAZ

Offered to

PSYCHOLOGY

Course Objective

This course provides an overview of the major theoretical and empirical studies on attitudes and persuasion.

Learning Outcomes of the Course Unit

1   To have knowledge on the basic concepts, theoretical and empirical studies about attitude and persuasion
2   To have knowledge on the reflections of attitudes in everyday life
3   To have knowledge on determinants of attitudes
4   To be able to describe everyday life events with the concepts of persuasion
5   To be able to develop significant research questions based on attitude and persuasion theories
6   To be able to follow and discuss the current literature on attitudes and persuasion theories

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction: The concept of attitude
2 Functions of attitudes
3 Structures of attitudes
4 Sources of attitudes
5 Attitudes and information processing
6 Attitudes and behaviour
7 Attitude measurement
8 Implicit measurement of attitudes
9 Attitude change: persuasion
10 Attitude change: persuasion
11 Student presentation
12 Student presentation
13 Student presentation
14 Final exam

Recomended or Required Reading

1. Bohner, G. & Wanke, M. (2014). Attitudes and Attitude Change. Psychology Press.
2. Petty, R. E. & Cacioppo, J. T. (1996). Attitudes and Persuasion: Classic and Contemporary Approaches.
3. Perloff, R. M. (2010). The Dynamics of Persuasion. Routledge.

Planned Learning Activities and Teaching Methods

Lecture
Presentation
Questions-Answers
Homework
Discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Midterm
2. Final Exam

Assessment Criteria

LO 1-2: Assessed with Midterm exam
LO 3-5: Assessed with homework/report, presentation and final exam

Language of Instruction

Turkish

Course Policies and Rules

Seventy percent attendance is obligatory

Contact Details for the Lecturer(s)

a.araz@deu.edu.tr

Office Hours

Friday 15:00-16:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for final exam 1 10 10
Preparations before/after weekly lectures 14 3 42
Preparing assignments 1 20 20
Preparing presentations 1 20 20
Final 1 3 3
TOTAL WORKLOAD (hours) 137

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.154
LO.255
LO.34
LO.4354
LO.555
LO.6545