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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SOS 3018 POLITICAL COMMUNICATION IN TüRKIYE ELECTIVE 3 0 0 4

Offered By

Sociology

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR YILDIZ AKPOLAT

Offered to

Sociology Sociology (Evening)

Course Objective

Apply the skill of operational thinking and having intellectual knowledge about political communication and propaganda; recognize the different dimensions of the phenomena of political communication, propaganda, apply, apply the skill of planning and conducting election campaigns.

Learning Outcomes of the Course Unit

1   Recognize the basic concepts of political communication and propaganda. 2   Explain the theories about decision-making and voter selection. 3   Recognize the structure and the function of political institutions. 4   Recognize the factors affecting political attitude and behaviors of individuals. 5   Define the differentiation of governed-governing in society. 6   Recognize and explain the concept of propaganda. 7   Plan and conduct election campaigns. 8   Recognize and apply the different dimensions of the political communication and propaganda concepts.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Theoretical attitudes towards decision-making and voter selection 2 Communicative action theory 3 Propaganda and communication factors affecting voter choice 4 Introduction 5 Basic concepts: communication, society, politics, political communication, power, propaganda 6 Factors affecting voter s behavior in the process of decision making 7 Voter types and persuasion techniques, political communication and marketing 8 Seminar 9 The party and candidate (as corporate brand and individual brand) 10 Planning political campaign (Election Campaign) 11 The Political Market Analysis for General and Local Elections 12 Voter analysis

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

face to face

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

exams

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 16 3 48 Preparations before/after weekly lectures 16 2 32 Midterm 1 6 6 Final 1 12 12 TOTAL WORKLOAD (hours) 98

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 LO.1 3 LO.2 3 3 3 3 3 LO.3 3 3 LO.4 LO.5 4 3 3 LO.6 3 LO.7 3 LO.8 3