COURSE UNIT TITLE

: MANAGEMENT OF MUSEUMS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MZC 3033 MANAGEMENT OF MUSEUMS COMPULSORY 3 0 0 5

Offered By

Museology

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Museology

Course Objective

This course is designed to examine the nature, composition, and development of museums
as visitor attractions, and to provide a broad understanding of the managerial and
operational development of museums

Learning Outcomes of the Course Unit

1   Comprehend the nature and role of museums in a social and cultural context in order to recognise the link between museums and their operating environment within the wider tourism industry
2   Recognise the organisational structures of museums and construct an organisational chart for specific museum types
3   Assess the management policies and practices of various museum types to devise general and site-specific systems for visitor management and interpretation
4   Examine the functioning of museums as business outlets to apply financial management, human resources and operational management techniques to various museum types
5   Apply knowledge of visitor typologies and motivations to museums
6   Assess the collections of museums as visitor products, and understand their
7   Analyze the role of the marketing process in museum development
8   Understand contemporary marketing applications and techniques and apply their

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Museums: Authentic Product, Visitor Typologies and Target Markets
2 The Role and Nature of Museums as Visitor Attractions
3 Developing a Museum: Economic, Political and SocioCultural,Environmental Aspects and Visitor Impact
4 Museums: Success and Failure and Strategic Planning
5 Human Resources Management and Financial Management in Museums
6 Visitor Management Schemes in Museums
7 Branding and Museums
8 Mid-term Exam
9 Experiential Marketing and Museums
10 Contemporary Marketing Issues and Museums
11 Group Presentations
12 Group Presentations
13 Group Presentations
14 Group Presentations
15 Assessment
16 Final

Recomended or Required Reading

Moore, Kevin (ed) (2004) Museum Management Routledge: London and New York. Lord, Gail
Dexter (2001) The Manual of Museum Management AltaMira Press: USA

Planned Learning Activities and Teaching Methods

Lectures: The course consists of a series of lectures on museum management. The lecture
topics are selected according to the course objectives. 2. Each week, students will be
given assignments on lecture topics to be prepared individually, which will help them
get prepared for lectures, and gain theoretical and practical insights on the concerned
topics. 3. Students will also have one group assignment. The assignment will be on the
analysis of an existing museum according to the theoretical concepts learned in the
class. For the assignment, student teams will select a museum to study, will collect
data for its analysis, and will present their findings in the class.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

For thegroup assignments, the context of the assignments, the preparation of students
as a team, their presentation skills and their data collection methods will be
assessed. The study findings should also be submitted as written reports. Each report
should cover the aspects of museum management discussed in the class.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst.Prof.Dr.Gurhan Aktas Faculty of Business Office: 3018238

Office Hours

Wednesday: 13.30-15.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 5 60
Design Project 1 10 10
Preparing presentations 1 10 10
Preparing presentations 0 0 0
Project Assignment 1 3 3
Midterm 0 0 0
TOTAL WORKLOAD (hours) 119

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15455555
LO.2333333
LO.355
LO.45
LO.554
LO.65444444
LO.75
LO.845

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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