Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
MZC 3026	MUSEOLOGY AND COMMUNICATION II	COMPULSORY	3	0	0	3

Offered By

Museology

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR GAMZE ERDOĞAN

Offered to

Museology

Course Objective

In line with the changing understanding of museology, integrating museums with society by contextualizing them as a marketable commodity.

Learning Outcomes of the Course Unit

1	Sociologically contextualizing arts establishment together with all functions and grasping the importance of museums within arts establishment
2	Understanding and developing how the institutional museum identity, image, and culture have formed
3	Contextualizing museums as a marketable commodity together with all marketing components
4	Learning the new media and technologies used in museums
5	Managing efficiently the creative activities which may take place at the museums

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Introduction of the course and an overview of the museum-society relationship Introduction of the course and an overview of the museum-society relationship
2	Museum experience
3	Contributions of contemporary museum architecture and interior arrangements to interaction with society I
4	Contributions of contemporary museum architecture and interior arrangements to interaction with society II
5	Things to do in museums for disadvantaged people
6	ethics and museum ethics I
7	ethics and museum ethics II
8	Mid-term exam
9	Museum marketing
10	Public relations in museums
11	Brand and Museum Branding
12	Advertising in Museums
13	Lobbying for the Museum, Government Relations
14	Crisis Communication in Museums
15	Interdepartmental Communication in Museums
16	Final exam

Recomended or Required Reading

Abdullah Kahraman-Mete Sezgin, Müze Yönetimi ve Pazarlaması, Çizgi Kitabevi Derya Yücel, Yeni Medya Sanatı ve Yeni Müze, Istanbul Kültür Üniversitesi Zeynel Abidin Kızılyaprak, Müzecilikte Yeni yaklaşımlar: Küreselleşme ve Yerelleşme, Tarih Vakfı Yurt Yayınları,Istanbul,2000. Kolektif, Kent,Toplum,Müze, Deneyimler/ Katkılar, Tarih Vakfı Yurt Yayınları,Istanbul,2001

Planned Learning Activities and Teaching Methods

Lectures, presentations and homeworks

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FIN	FINAL EXAM
3	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.40 + FIN * 0.60
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.40 + RST * 0.60

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Assessment of homeworks and exams

Language of Instruction

Turkish

Course Policies and Rules

Attendance to at least 70% for the lectures is an essential requirement of this course and is the responsibility of the student. It is necessary that attendance to the lecture and homework delivery must be on time. Any unethical behavior that occurs either in presentations or in exams will be dealt with as outlined in school policy. You can find the undergraduate policy at http://web.deu.edu.tr/edebiyat

Contact Details for the Lecturer(s)

gamze.erdogan@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	14	2	28
Preparations before/after weekly lectures	3	1	3
Preparation for midterm exam	1	5	5
Preparation for final exam	1	5	5
Preparing assignments	1	15	15
Preparing presentations	1	15	15
Final	1	1	1
Midterm	1	1	1
TOTAL WORKLOAD (hours)			73

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.9	PO.10
LO.1		4		4		5	5	5	5	5
LO.2	4	5	5		5
LO.3				5		4	4	4	4	4
LO.4	5	4	5
LO.5			5		5	5	5	5	5	5

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION