COURSE UNIT TITLE

: BUSINESS ECONOMICS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 8069 BUSINESS ECONOMICS COMPULSORY 3 0 0 5

Offered By

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR MEHMET ALDONAT BEYZATLAR

Offered to

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Course Objective

This course provides a general discussion on a wide variety of microeconomic topics, with a slant toward how firm managers apply the information to business problems. This course will apply the tools of economic analysis to various business-related problems to illustrate a common core of analytic methods.

Learning Outcomes of the Course Unit

1   Provide better understanding on how firm managers apply the information to business problems.
2   Demonstrate understanding of the application of economic theory and the tools of decision science to examine how an organization can achieve its aims or objectives most efficiently.
3   Identify different kinds of market structures, allowing the learner to recognize the business environment in which a firm operates.
4   Demonstrate understanding strategic decision-making process of firms in business environment.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Review of calculus and optimization techniques Textbook/Lecture Notes
2 Demand Theory Textbook
3 Demand Estimation Textbook
4 Demand Forecasting Textbook
5 Production Textbook
6 Costs Textbook
7 Perfect Competition Textbook
8 Midterm Exam Textbook
9 Pricing Textbook
10 Monopolistic Competition Textbook
11 Oligopoly Textbook
12 Game Theory Textbook
13 Government and Business Textbook
14 Term Review Textbook

Recomended or Required Reading

1. Lecture Notes.
2. Managerial Economics (2004), Advin Mansfield, W.B Allen, N. A. Doherty, K. Weigelt, Norton.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Class Discussions
3. Reading

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will clearly define microeconomic concepts.
2. The learner will build econometric models to estimate demand for a firms product.
3. The learner will clearly define basic concepts used in non-cooperative game theory.
4. The learner will clearly define strategies form by the firms in business environment.
5. The learner will identify the market structure in which a specific product is produced and sold.
6. The learner will clearly define scale economies, scope economies and managerial efficiency concepts.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

Will be announced.

Office Hours

Will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Tutorials 0 0 0
Lectures 14 2 28
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 30 30
Preparation for final exam 1 35 35
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.15
LO.24
LO.33
LO.45

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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