COURSE UNIT TITLE

: BUSINESS STRATEGY AND SIMULATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 8014 BUSINESS STRATEGY AND SIMULATION COMPULSORY 3 0 0 8

Offered By

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

Offered to

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Course Objective

The objective of this course is to integrate the knowledge and methods have been acquired in the functional areas of production, marketing, accounting, finance, HRM, information systems. It focuses on all aspects of business (accounting, finance, marketing, production, human resources, information systems) and industry and competitive environment in which it operates, its long-term direction and strategy, resources and competitive capabilities, and prospects for success..
It puts emphasis on to provide opportunities to develop and practice analytical skills in problem identification, strategy formulation, implementation, evaluation and strategic decision making focusing on national and international business environment. Finally, it explores the social, moral, and ethical consequences of strategic management decisions.

Learning Outcomes of the Course Unit

1   At the end of this course the learner is expected to: Understand the terms, concepts, models related to business functions and it s relations in order to analyze the key decisions driving long-term firm performance,
2   Develop capacity to think strategically about business activities,
3   Propose, defend, formulate and implement strategic and general management methods, tools and techniques and use for effective strategic analysis,
4   Build skills in conducting strategic analyses in a variety of industries and competitive situations, reasoning carefully about strategic options, and applying strategic analysis to make sound and ethical strategic decisions,
5   Gain skills to the broad view point to problems required of top management,
6   Develop appropriate social competence skills and dispositions together to reach a common decisions in working as part of a problem-solving team in simulations,
7   Improve oral and written business communication skills by presenting ideas in correct logical and appropriate manner in different context,
8   Demonstrate an awareness and understanding of ethical principles, personal and company values, socially responsible behavior.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction, business policy functions, strategic management process
2 Developing strategic plans and selecting standards, strategy and competitive advantage
3 Basic, business, functional, corporate, international strategies
4 Market research and market plan
5 Production planning
6 Management corporate culture HRM
7 Financial Planning
8 Financial planning and Mid-Term
9 Analysis and presentation
10 Analysis and presentation
11 Analysis and presentation
12 Analysis and presentation
13 Analysis and presentation
14 Presentation, defending in B of D Meeting

Recomended or Required Reading

Simulation materials
Required/Asked documents

Planned Learning Activities and Teaching Methods

1. In-class discussion
2. Presentation
3. Case study
4. Assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 IPF Individual Performance
2 GPF Group Performance
3 ASG Assignment
4 FPP Final Pres Proj
5 FCG Final Course Grade BPF * 0.10 + GPF * 0.30 + OD* 0.15 + FSN* 0.45


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Four written papers (external and internal analysis paper and business plan) and simulation results.
2. Discussion in class room meetings.
3. Case analysis
4. Presentations will be assessed on preparation, understanding, knowledge, capacity to structure, oral communication skills, ability to respond to questions and manage discussion.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. After class room introduction of the simulated company and after formation of teams, learners need outside activities.

Contact Details for the Lecturer(s)

alev.katrinli@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 10 3 30
Tutorials 10 3 30
Preparations before/after weekly lectures 10 4 40
Preparing assignments 10 4 40
Preparing presentations 10 3 30
Project Preparation 1 30 30
TOTAL WORKLOAD (hours) 200

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.1555
LO.2555
LO.3555
LO.4555
LO.5555
LO.655
LO.755
LO.8335

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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