COURSE UNIT TITLE

: FIGURATIVE TYPOGRAPHY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRB 3050 FIGURATIVE TYPOGRAPHY COMPULSORY 2 2 0 5

Offered By

Illustration and Printmaking

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BETÜL USLU ÖZKAN

Offered to

Graphic Arts
Illustration and Printmaking
Graphic Design

Course Objective

The aim of the course is making proper and unique typography which is going to use students prints, illustrations or other graphic implementation. The Basic aim of the course is generate creative design solutions with new methods. On this purpose project brief is generated by students themselves. Students will be free for materials, methods and presentations.

Learning Outcomes of the Course Unit

1   To be able to merge the knowledge and skills gained with the new method and use it in a creative way in design management
2   To be able to have the software and material knowledge and merge those knowledge associate with correct field
3   To be able to present the projects in an unexpected and a creative way
4   To be able to have access to free expression out of the basic design principles

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Transfering illustrative typography with examples. Project 1: Writing Samples from Public Space and Practice
2 Critic on illustrative typographic works that is brought by students.
3 Critic on first project statement that is prepared by students according to their own areas of interest.
4 Critic on project sketches.
5 Presentation and Jury.
6 Project 2: Designing Initial Letter and Using in text
7 Critic on second project statement that is prepared by students according to their own areas of interest.
8 Critic on project sketches.
9 Presentation and Jury.
10 Project 3: Practicing Illustrative Typography for a Commercial Organization
11 Critic on third project statement that is prepared by students according to their own areas of interest.
12 Critic on project sketches.
13 Critic on project sketches.
14 Presentation and Final Jury.

Recomended or Required Reading

-(Design Brief) Bruce Willen, Nolen Strals-Lettering & Type_ Creating Letters and Designing Typefaces-Princeton Architectural Press (2009)
-Sarah Hyndman-Why Fonts Matter-Random House (2016)
-Lara McCormick, Playing with Type, Rockport, 2013
-Victionary, Handstyle Lettering, FromCalligraphy to Typography, Victionary, 2017
-Alex Fowkes, Drawing Type an Introduction to Illustrating Letterforms, Rocport, 2014
-Cees W. De Jong, Alston w. Purvis, Jon Tholenaar, Type: Avisual History of Typefaces and Graphic Styles Volume I, 16281900, Taschen, 2009
-Cees W. De Jong, Alston w. Purvis, Jon Tholenaar, Type: Avisual History of Typefaces and Graphic Styles Volume II, 19011938, Taschen, 2010

Planned Learning Activities and Teaching Methods

Seminar on Illustrative Typography
Review and discussion on examples,
Research on books, magazines, social platforms and personal blogs,
Knowing and using the material,
Practice with typography suitable for the project

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ PROJECT
2 ATT ATTENDANCE
3 COM COMMITTEE
4 FCG FINAL COURSE GRADE PRJ * 0.50 + ATT * 0.30 + COM * 0.20


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Betül USLU ÖZKAN
betulusluozkan@gmail.com
05055251412

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 13 3 39
Preparing presentations 1 8 8
Appointment after class 12 1 12
TOTAL WORKLOAD (hours) 115

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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