COURSE UNIT TITLE

: VISUAL COMMUNICATION AND PERCEPTION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRF 3019 VISUAL COMMUNICATION AND PERCEPTION COMPULSORY 2 0 0 2

Offered By

Graphic Design

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞCAN GÜLER

Offered to

Graphic Design

Course Objective

To examine the basic theories of visual communication and the important components of the visual communication process and to create the theoretical infrastructure of graphic design.

Learning Outcomes of the Course Unit

1   Having knowledge about the basic concepts of graphic design.
2   Having knowledge about frame of visual communication and its contents.
3   Analyze design work both visually and theoritically.
4   Recognize the distinctive elements of an image
5   Having visual analyzes with semiology
6   Having visual analyzes with Gestalt Methods.
7   Knowing the relationship between design and mass communication.
8   Establishing the relationship between the image and the language.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Elements controlling visual perception 1: Balance
2 Elements controlling visual perception 1: Depth
3 Elements controlling visual perception 1: Priority
4 Topic analysis through current studies 1
5 Topic analysis through current studies 2
6 Symbols and Signs
7 Semiotics and the expression of things 1
8 Semiotics and the expression of things 2
9 Semiotics and the expression of things 3
10 Analyzes through images
11 Analyzes through images
12 Introduction to Gestalt Psychology
13 Gestalt Psychology 1
14 Gestalt Psychology 2

Recomended or Required Reading

Yorum ve Anlam, Kaya Özsezgin
Işitsel ve Görsel Anlam Üretimi, Oğuz Adanır
Görsel Sanatlarda Alımlama ve Sanatlararası Etkileşim , Nazan Ipşiroğlu
Görme Biçimleri, John Berger
Sinema Göstergebilimi, Yuriy M. Lotman
Göstergebilime Giriş, Fatma Erkman Akerson
Görsel Grafik Tasarım Sözlüğü, Gavin Ambrose-Paul Harris
Grafik Tasarım ve Reklam, Ulufer Teker
Iletişim ve Grafik Tasarım, Emre Becer
Sırdaş Görüntüler, Mehmet Ergüven
Görsel Iletişim ve Grafik Tasarım, Tevfik Fikret Uçar

Planned Learning Activities and Teaching Methods

The course is conducted through lectures, seminars, discussions, questions and answers, observations and field trips.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ATT ATTENDANCE
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.40 + ATT * 0.20 + FIN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + ATT * 0.20 + RST * 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Since the course will be held online this semester, active participation is of great importance. Therefore, the evaluation criteria are: Participating in class and completing assigned research assignments flawlessly and honestly.

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the assigned projects with their own thoughts and skills and to produce completely original work in this context. Situations such as being directly inspired by another work in any way, benefiting directly from it, producing a similar one or even having it done by someone else are definitely not desired.

Contact Details for the Lecturer(s)

Doç. Tuğcan GÜLER
tugcan.guler@gmail.com

Office Hours

In addition to the lesson time, meetings can be held between 09:00 and 16:00, provided that an appointment is made in advance.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 2 14 28
Preparations before/after weekly lectures 7 1 7
Preparation for final exam 1 4 4
Preparing assignments 3 6 18
Final 1 4 4
TOTAL WORKLOAD (hours) 61

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17
LO.1543455453553543
LO.2
LO.3
LO.4
LO.5
LO.6
LO.7
LO.8

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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