COURSE UNIT TITLE

Offered By

Graphic Design

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞCAN GÜLER

Offered to

Graphic Design

Course Objective

Examine the basic theories of visual communication and the key components of the process of visual communication. Understand the theory of the underlying structure of graphic design.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Reklam Çekicilikleri: (Cinsellik, Mizah, Korku), M. Elden - U.
Marka Bilmecesi, Duncan Bruce
Beni Seç, Nancy Vonk
Pazarlamanın 22 Kuralı, Al Ries - Jack Trout
Mor Inek, Seth Godin
Reklamcılığın Turuncu Kitabı, S. Lance - J. Woll
Iletişim ABC si, Ünsal Oskay
Reklam Nasıl Çözümlenir , Rengin Küçükerdoğan
Satan Reklam Yaratmak, Luke Sullivan
Reklam Nasıl Işe Yarar: Araştırmanın Rolü, John Philip Jones
Duyular ve Marka, Martin Lindstrom
Kapitalizm ve Pop Kültür, Ali Akay
Iletişim ve Grafik Tasarım, Emre Becer
Görsel Iletişim ve Grafik Tasarım, Tevfik Fikret Uçar

Planned Learning Activities and Teaching Methods

Lecture (seminar), presentation, class discussion.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

High performance is expected within the scope of class participation and exams /assignments.
Since online education will be held this term, necessary arrangements have been made for the course of the course. In the context of these revisions, midterm and final exams (also make-up exams that replace the final exam) will be submitted as research papers.
Research homework will make up 80% of the overall success grade, and participation in the course will make up 20%. This semester, research papers on two different topics will be prepared. Equivalents for midterm and final exams will be specified in the instructions. Students who fail as a result of the homework submission prepared for the final will be able to make up for it by preparing a new homework. Research papers will be announced in the third and eighth weeks after the start of classes.
Participation in the course means taking an active part in the course and contributing, and cannot be interpreted as only being involved in the course online. Students who have technical problems (computer, camera, microphone, internet connection, etc.) are required to provide information before the lesson. Students who actively participate in the course will be entitled to take the course attendance grade at the end of each semester in which the course will be graded.
We wish everyone a successful term.

Language of Instruction

Turkish

Course Policies and Rules

Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another work in any way, benefiting one-on-one, producing a similar or even getting someone else done, are definitely not desired.

Contact Details for the Lecturer(s)

E-Mail: tugcan.guler@deu.edu.tr
Office Phone: (90-232) 412 9168

Office Hours

In addition to the course time, online calls can be made, including weekends, by making an appointment in advance.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes