COURSE UNIT TITLE

Offered By

Foreign Trade (English)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BERNA KIRKULAK ULUDAĞ

Offered to

Foreign Trade (English)

Course Objective

This course focuses on marketing strategy and management within the context of international markets. The main objective of this course is to develop menagerial understanding of the international marketing environment and improve students knowledge about the key international marketing concepts and strategies. This course will help students enhance their analytical, decision making and implementation skills in an intense, highly challenging project of developing an actual market analysis.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Warren J. Keegan and Mark S. Green (2011), Global Marketing, Sixth Edition, New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecture, discussions, audio-visuals, case study, group study.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will be fully prepared to discuss reading assignments and cases.
2. The learner will clearly describe the international marketing environment, concept of international market segmentation, and international marketing strategies and interpret the situations related to dynamics of international marketing in midterm and final exams.
3. The learner will analyze and compare the international markets
4. The learner will present the market analysis of selected countries and products/services. The written and oral presentation should fully meet the criteria of marketing research application and presentation techniques.

Language of Instruction

English

Course Policies and Rules

1. Plagiarism of any type will result in disciplinary action.
2. Attending at least 70 percent of lectures is mandatory.
3. All assignments should be submitted on time. Otherwise will not be accepted.

Contact Details for the Lecturer(s)

ozge.ozgen@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes