COURSE UNIT TITLE

: MEDIA PSYCHOLOGY*

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
PSI 3048 MEDIA PSYCHOLOGY* ELECTIVE 3 0 0 5

Offered By

Psychology

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜLAY DIRIK

Offered to

Psychology

Course Objective

The aim of this course is to investigate the effects of media on developmental stages, cognitive biases, emotions, attitudes and behaviors. In this context, it is aimed to examine both the general and specific media effects from a psychological point of view, including advertising, the presence of violence in the media, the effects of the description of women and minority groups, as well as the theories of learning, aggression and cultivation.

Learning Outcomes of the Course Unit

1   Obtaining information about the psychological approaches used in the media.
2   Understanding cognitive, emotional, behavioral and motivational effects of media psychology
3   Understanding the effects of media psychology on persuasion, attention, social impact and participation.
4   To be able to comprehend the relationship between media and reality building and social constructive purposes
5   To understand the basic theories, which are about the effects of media on child and adolescent attitudes, cognitive emotional and behavioral development and to obtain information about current research findings.
6   Acquiring information about current research findings dealing with the effects of media on individual development

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 What is media psychology What are the ways to think about media and psychology
2 Media effects: Perception, creating reality and persuasion
3 Psychology of media monitoring
4 Media psychology and awareness
5 Media and cultural contexts
6 Media and violance Definitions of prosocial and antisocial behavior associated with media
7 The effects of media on health communication
8 Midterm
9 Media and psychology
10 Media and child development
11 Pornography
12 Body image, eating disorders and media
13 Media and computer games
14 Current approaches for media and method studies

Recomended or Required Reading

1. Brewer, G, (2011). Media Psychology. Basingstoke: Palgrave Macmillan.
2. Harris, R. J. (2009). A cognitive psychology of mass communication (5th ed.). New York, NY: Routledge.
3. Perloff, R. M. (2010). The dynamics of persuasion: Communication and attitudes in the 21st century (4th ed.). New York, NY: Routledge.
4. Huesmann, L. R., Dubow, E. F., & Yang, G. (2013). Why it is hard to believe that media violence causes aggression.
5. Bandura, A. (2001). Social Cognitive Theory of Mass Communication. Media Psychology, 3, 265-299.

Planned Learning Activities and Teaching Methods

Topics will be contentiously examined by instructor as a moderator and active participation of students.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

In total, one midterm, one final and one homework will be conducted. There will be open-ended questions in the levels of information, comprehension, analysis, interpretation and synthesis for all exams.

Language of Instruction

English

Course Policies and Rules

70% attendance to the courses is compulsory.

Contact Details for the Lecturer(s)

gulay.dirik@deu.edu.tr

Office Hours

Salı 13:30 - 15:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 4 56
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15554444
LO.25554444
LO.35554444
LO.455554
LO.5445555445
LO.6554454

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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