COURSE UNIT TITLE

: NATURAL STONE ENTERPRISES AND MARKETTING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DYT 3019 NATURAL STONE ENTERPRISES AND MARKETTING COMPULSORY 2 2 0 4

Offered By

Natural Building Stones Technology

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ELANUR GÜNER

Offered to

Course Objective

Defining the concepts of market and marketing, the general rules of international marketing, obtaining general information about business, business and business management, types of business, Generally what is export and import, what are the conditions of export and import

Learning Outcomes of the Course Unit

1   To be able to define marketing concept.
2   To be able to state the situation analysis in marketing
3   To be able to define business and business management
4   To be able to define business organization
5   To be able to define delivery and payment methods in export and import
6   To define who can export and import
7   To be able to define the establishment processes of marble workshops
8   To be able to organize people working in workshops
9   To be able to dominate the business, management and organization structure

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Marketing concept, development, stages, modern marketing approach, examination of marketing variables
2 Evaluation of goals and strategies (concept of goal, concept of strategy) in marketing
3 Situation analysis, evaluation of competition and competitors, market customer analysis (market factors, market potential, determining the market) SWOT analysis
4 Marketing plan measurement evaluation and correction (surveillance and measurement of programs, control and evaluation of results, taking corrective steps)
5 What is business and business management. Basic concepts about business. Definition of business, Entrepreneur and professional manager. Development of business management.
6 Establishment studies of the business. Economic study, Technical study, Financial study
7 Human Resources and public relations
8 Mid-term exam
9 Research and Development R&D
10 Functions of top associations in export and import, what is the capacity report, what does it do
11 Responsibilities of the parties according to the payment methods
12 What is the return of the goods, under what conditions are returned and what are the obligations it brings
13 What are the consignment and settlement procedures What are the advantages and disadvantages
14 Introduction of concepts such as 5S, 4P and their application forms

Recomended or Required Reading

Ders notu 1)Asgari, R, Ihracat Pazarlaması ders notları (yayımlanmamış) , Dokuz Eylül Üniversitesi, ATMER Izmir,2004
Ders notu 2)Odabaşı, Y, Pazarlama planı Rehberi, Anadolu Üniversitesi, Kosgeb Girişimciliği Geliştirme Merkezi, Mart 2001, Ankara Mucuk., I., Temel Işletme bilgileri Temel işletme bilgileri; IHRACATI GELIŞTIRME MERKEZI

Planned Learning Activities and Teaching Methods

This course will be covered in the form of theoretical lectures and practice courses. The instructor will discuss the topics and make applications and will create a discussion in the form of questions and answers.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRC PRACTICE
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.25 +PRC * 0.25 + FIN * 0.50
5 RST RESIT
6 FCG FINAL COURSE GRADE MTE * 0.25 + PRC * 0.25 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

I. Mid-term exam %25: Testing of theoretical knowledge.
II. Application %25: Testing of application methods.
III. Final exam %50: Testing of all learning outcomes.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

okan.gultepe@deu.edu.tr

Office Hours

Monday 10.00-10.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Tutorials 13 2 26
Preparations before/after weekly lectures 13 1 13
Preparation for final exam 1 8 8
Preparation for midterm exam 1 8 8
Preparing assignments 1 7 7
Preparing presentations 1 10 10
Final 1 1 1
Midterm 1 1 1
Practical exam 1 1 1
TOTAL WORKLOAD (hours) 101

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.11
LO.21
LO.311
LO.411
LO.511
LO.6
LO.7
LO.8
LO.9

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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