COURSE UNIT TITLE

Offered By

International Business and Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ÖZGEN

Offered to

BUSINESS ADMINISTRATION
International Business and Trade
International Trade and Business (English)

Course Objective

This course integrates marketing fundamentals with the core environmental, social and economic principles of sustainability. Climate crisis and global warming is the critical problem of today's world and society. Consumer awareness of sustainability issues ( in environmental and social disasters) has evolved from an emerging social movement to mainstream values and marketing strategy plays an important role in a business' ability to respond to these issues in a genuine manner.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Text Book:

"Sustainability Marketing", A Global Perspective, Second edition,2012
Frank -Martin Belz& Ken Peattie Wiley

Planned Learning Activities and Teaching Methods

Lectures, movies, team work, seminars, presentationas and field work will be used during the semester.

Assessment Methods

Further Notes About Assessment Methods

Midterm and Final exams can be given as a teamwork and/or individual assignements.

Assessment Criteria

IN THIS COURSE, THERE WILL BE 3 DIFFERENT ASSIGNMENTS

The following scale will be used for the assessment of all criteria. The criteria are also presented below the scale with point values.
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

ASSIGNMENT 1: SUSTAINABLITY DEVELOPMENT GOALS
Select 1 sustainable development goals (SDGs). You will find 2 real life marketing implementations related to selected goal. While one implementation has positive impact related to SDG; second one will be unfavorable implementation of a specific company/brand about SDG.
You will prepare a written report about your examples and you will generate one discussion question. You will reply your question in your written report. You will also prepare and submit a presentation.

THE CRITERIA USED IN ASSESSMENTS OF ASSIGNMENTS
Understanding the context 20 points
Finding right examples according to given purpose 30 points
Interpreting the found case and writing interpretations to the slide notes - 40 points
Presenting in professional manner 10 points

ASIGGNMENT 2: SUSTAINABILITY CHALLENGE (PARTICIPATION GRADE (10 %) WILL COME FROM ASSIGNMENT 2)
YOU WILL HAVE SOME MISSIONS. EACH MISSION WILL HAVE DIFFERENT POINTS ACCORDING TO ENGAGEMENT/EFFORT LEVEL. YOUR OBJECTIVE IS TO COLLECT 100 POINTS ASSIGNMENT WILL BE MADE ACCORDING THE GIVEN PURPOSES-EACH PURPOSE HAVE DIFFERENT GRADES.

ASSIGNMENT 3: SUSTAINABILITY DAY.
Class will organize a sustainability day. Class will decide on all activities together. Each student should have active role in this week to be successful from this assignment.
THE CRITERIA USED IN ASSESSMENT OF SUSTAINABILITY DAY ORGANIZATION
Active participation in planning part 30 points
Active role in during organization 60 points
Report writing 10 points

Language of Instruction

English

Course Policies and Rules

Class attandance is a MUST
The assignements and projects must be creative and original.
Participation in the teamwork is very important for the student.

Contact Details for the Lecturer(s)

Prof.Canan Madran
canan.madran@deu.edu.tr

Office Hours

Wednesday 10.00-17.00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes