COURSE UNIT TITLE

Offered By

International Business and Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ÖZGEN

Offered to

BUSINESS ADMINISTRATION
International Business and Trade
International Trade and Business (English)

Course Objective

The objective of this course is to expand undergraduate students' knowledge of international marketing. The course aims to provide students understanding of business and marketing policies, strategies and their implementations considering domestic and international marketing environments.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Warren J. Keegan and Mark S. Green (2015), Global Marketing, Sixth Edition, New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecture, discussions, audio-visuals, self study, group study.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will be fully prepared to discuss reading assignments and cases.
2. The learner will clearly describe the international marketing environment, concept of international market segmentation, and international marketing strategies and interpret the situations related to dynamics of international marketing in midterm exam.
3. The learner will analyze and interpret the international marketing problems which present in comprehensive case study and will discuss the solution of case with the classmates. In this process, students will be expected to follow the case study analysis methodology.

IN THIS COURSE, THERE WILL BE 2 SMALL WRITTEN ASSIGNMENTS BASED ON SHORT CASES. Students will be responsible in the exams for all the reading materials and case studies mentioned in the program presented by the instructor. The assignments will be in the form of group work (2 students in a group).
The following scale will be used for the assessment of all criteria. The criteria are also presented below the scale with point values.
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

CRITERIA USED FOR THE ASSESMENTS OF ASSIGNMENTS:
Understanding the context: (30 points)
Terminology usage: (20 points)
Discussion abilities based on given questions/objectives: (40 points)
Academic writing skills: (10 points)

In addition, there is A GRAND FINAL ASSIGNMENT in this course. This assignment will be done in groups of 2 students. Students will do the assignment as a powerpoint presentation in line with the selected brand and in a way to meet the given criteria. Students are responsible for the content of the assignment in the final exam.
The same scale of the previous assignment will be used for the evaluation of all criteria. The criteria are presented below.

CRITERIA USED FOR THE ASSESMENTS OF GRAND ASSIGNMENT:
SELECT A COUNTRY OUT OF HOME COUNTRY AND A BRAND FROM GIVEN LIST (LIST IS CHANGING YEAR BY YEAR)
MACRO-MICRO ENVIRONMENT AND SEGMENTATION/TARGETING: (20 points)
PRODUCT ADAPTATION: (20 points)
PRICING ADAPTATION: (20 points)
ADAPTATION OF DISTRIBUTION: (20 points)
ADAPTATION OF MARKETING COMMUNICATION: (20 points)

Language of Instruction

English

Course Policies and Rules

1. Plagiarism of any type will result in disciplinary action.
2. Attending at least 70 percent of lectures is mandatory.
3. All assignments should be submitted on time. Otherwise will not be accepted.

Contact Details for the Lecturer(s)

ozge.ozgen@deu.edu.tr
http://kisi.deu.edu.tr/ozge.ozgen

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes