COURSE UNIT TITLE

Offered By

Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU ILTER

Offered to

Business Administration (English)

Course Objective

The objective of the course is to provide students with an in-depth understanding of the critical issues and concepts that challenge today's marketing academics and managers about brand management. This course is intended for those interested in learning how brands are managed and employed as strategic assets. The basic teaching philosophy for this course is to blend the theory and practice of brand management.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Reading list is to be specified each semester.

Planned Learning Activities and Teaching Methods

1. Weekly Readings & Assignments
2. Article discussion and presentations

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Mid-term will be based on understanding, synthesis and evaluation of the material discussed in class.
2. Each student will prepare and conduct an analysis of a specified number of peer-reviewed journal articles and/or books according to a pre-designated schedule.
3. Presentations will be assessed on preparation, understanding, knowledge, capacity to structure, oral communication skills, ability to respond to questions and manage discussion.

(A) Grading of assignments

Each week, published review studies in branding will be analyzed. Each student will prepare a report summarizing in a table the articles assigned in columns of objectives, methodology, main findings, and contributions. Grading details are explained as follows:

1) Summarize the objective and justification of each article (20 points).
2) Summarize the methodology of each article in terms of sampling, data collection, and data analysis (20 points).
3) Summarize the main findings of the study. (20 points).
4) Critically discuss the contribution of the study to the literature. (40 points)

Each four aspect will be graded by using the following rubric:

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.

Contact Details for the Lecturer(s)

burcu.ilter@deu.edu.tr (Prof. Dr. Burcu Ilter)

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes