COURSE UNIT TITLE

: SEMINAR IN INTERNATIONAL MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DBA 6186 SEMINAR IN INTERNATIONAL MARKETING ELECTIVE 3 0 0 6

Offered By

Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR BILGE AYKOL

Offered to

Business Administration (English)

Course Objective

The objective of the course is to provide students with an in-depth understanding of the critical issues and concepts that challenge today's marketing academics and managers in the global market place.

Learning Outcomes of the Course Unit

1   1 Demonstrate an understanding of recent research in international marketing.
2   2 Demonstrate an ability to prepare scientific research.
3   3 Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole.
4   4 Demonstrate high communication skills in writing and presenting scientific reports

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Article analysis
2 Article analysis
3 Article analysis
4 Article analysis
5 Article analysis
6 Article analysis
7 Mid-term exam
8 Preparation for review research
9 Preparation for review research
10 Preparation for review research
11 Preparation for review research
12 Preparation for review research
13 Preparation for review research

Recomended or Required Reading

Please obtain the reading list from the instructor.

Planned Learning Activities and Teaching Methods

Discussion, assignment, presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Mid-term exam will be based on understanding, synthesis and evaluation of the material discussed in class.
2. Each student will prepare an analysis of a specified number of peer-reviewed journal articles according to a pre-designated schedule as term project.
3. Each student will prepare written reports and presentations of critical discussion and evaluation of assigned articles.
4. Final exam will be based on understanding, synthesis and evaluation of the material discussed in class.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

bilge.aykol@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 1 13
Preparation for midterm exam 1 20 20
Preparation for final exam 1 20 20
Preparing assignments 13 5 65
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 161

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5
LO.154435
LO.244544
LO.311332
LO.422452

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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