COURSE UNIT TITLE

: SEMINAR IN CONSUMER BEHAVIOR

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DBA 6182 SEMINAR IN CONSUMER BEHAVIOR ELECTIVE 3 0 0 6

Offered By

Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU ILTER

Offered to

Business Administration (English)

Course Objective

The objective of the course is to provide students with an in-depth understanding of the critical issues and concepts in consumer behavior that challenge today's marketing academics and managers. Students will prepare an academic study regarding consumer behavior topics throughout the semester.

Learning Outcomes of the Course Unit

1   Understand the complexity of consumer behavior in order to analyze how companies develop strategies.
2   Recognize and understand the key strategic decisions in consumer behavior facing marketing managers in order to be able to make better consumer behavior decisions.
3   Investigate the latest developments in consumer behavior.
4   Analyze academic journals and prepare an original academic study in order to improve their academic working skills.
5   Demonstrate high communication skills in presenting an analysis.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Literature Review
3 Literature Review
4 Literature Review
5 Literature Review
6 Research Proposal
7 Research Proposal
8 Review and Midterm Exam
9 Field Study
10 Field Study
11 Analysis
12 Analysis
13 Conclusion
14 Conclusion

Recomended or Required Reading

The readings throughout the course will consist of articles regarding the topic of the academic study.

Planned Learning Activities and Teaching Methods

Discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods


Assessment Criteria

1. MIDTERM EXAM: Midterm exam will cover the literature review and research proposal of the topics students will study.
2. TERM PROJECT: Term project will be the empirical analysis of the study topic.
3. FINAL EXAM: Final exam will the final version of the study conducted throughout the semester.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.

Contact Details for the Lecturer(s)

burcu.ilter@deu.edu.tr, sumeyra.duman@deu.edu.tr

Office Hours

To be announced later.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 1 20 20
Preparation for final exam 1 30 30
Preparations before/after weekly lectures 14 2 28
Preparing assignments 14 2 28
Preparing presentations 5 2 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 162

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5
LO.155555
LO.255555
LO.355555
LO.455555
LO.555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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