COURSE UNIT TITLE

: MARKETING THEORY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DBA 6393 MARKETING THEORY ELECTIVE 3 0 0 6

Offered By

Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR BILGE AYKOL

Offered to

Business Administration (English)

Course Objective

Learning Outcomes of the Course Unit

1   1 Demonstrate an understanding of basic concepts and theories of marketing.
2   2 Demonstrate an understanding of application areas of basic marketing theories into published research.
3   3 Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole.
4   4 Demonstrate high communication skills through oral presentation of a written report.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Evolution of the marketing thought Neo-classical micro-economics theory Behavioral paradigm Application areas in marketing research
2 Transaction costs theory and its application areas in marketing research
3 Agency theory and its application areas in marketing research
4 Resource dependence theory and its application areas in marketing research
5 Network theory and its application areas in marketing research
6 Social exchange theory, psychological contract theory, and their application areas in marketing research
7 Relational exchange theory and its application areas in marketing research
8 Mid-term exam
9 Industrial organization theory and its application areas in marketing research
10 Resource-based theory and its application areas in marketing research
11 Dynamic capabilities theory and its application areas in marketing research
12 Organizational learning theory and its application areas in marketing research
13 Institutional theory and its application areas in marketing research
14 Stakeholder theory and its application areas in marketing research

Recomended or Required Reading

Please obtain the weekly reading list from the instructor.

Planned Learning Activities and Teaching Methods

Lectures, individual or group term paper assignments in class discussions, presentations.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Midterm exam will be based on essays which evaluate understanding, synthesis and evaluation of the lecture material.
2. Assignment will be based on written reports and presentations of critical discussion and evaluation of assigned articles.
3. Final exam will be based on essays which evaluate understanding, synthesis and evaluation of the lecture material

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

bilge.aykol@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 1 13
Preparation for midterm exam 1 25 25
Preparation for final exam 1 35 35
Preparing assignments 13 3 39
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 155

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5
LO.154543
LO.254444
LO.311321
LO.433453

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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