COURSE UNIT TITLE

: VISUAL CULTURE, MEDIA AND CINEMA I

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
FTA 5087 VISUAL CULTURE, MEDIA AND CINEMA I ELECTIVE 3 0 0 5

Offered By

Film Design

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSISTANT PROFESSOR OZAN OTAN

Offered to

Film Design

Course Objective

The objective of the lesson is firstly to make the students search and discuss about visual culture and to improve writing skills within the frame scientific publication rules. Another objective is to introduce artical approaches to the students vin message, visual devices, media tools and cinema. During the lessons the students are supposed to be active.

Learning Outcomes of the Course Unit

1   The students are supposed to 1. to have a critical view about the importance of visual-audial media
2   2. to have imformation about how to use and produce visual media images (such as adverts, films, posters, brochurses, billboards etc.)
3   3. to discuss about the reality of media ownership,
4   4. to evaluate about media ethics and ethic codes.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introducing ourselves, the lesson and references.
2 Defining visual culture and visual culture studies.
3 Adverts, the relationship of media and finance.
4 Watching a thematic film about media ethics and media critics and discussing afterwards.
5 Media messages, representation, and applicability of media ethics.
6 The structure of media ownership and monopolization.
7 Supervisory and executive structures about media ethics.
8 Discussing about how images sorround our daily life and discussing about the relationship between images and reality.
9 Presenttation-1
10 Presenttation-2
11 Mid-term exam.
12 Evaluation.

Recomended or Required Reading

-Douglas KELLNER, Medya Gösterisi, Çev: Zeynep Paşalı, Açılım Kitap, Istanbul, 2010
-Korkmaz ALEMDAR, Medya Gücü ve Demokratik Kurumlar, AFA Yayınları, Istanbul, 1999.
- Pierre BOURDIEU, Televizyon Üzerine, Turhan Ilgaz (çev.), Yapı Kredi Yayınları, Istanbul, 1997.
- Rıdvan BÜLBÜL, Iletişim ve Etik, Nobel Yayınları, Konya, 2000.
- Ahmet CEVIZCI, Etiğe Giriş, Paradigma Yayınları, Istanbul, 2002.
- Bülent ÇAPLI, Medya ve Etik, Imge Kitabevi, Ankara, 2002.
- Marilyn J. MATELSKI, TV Haberciliğinde Etik, Bahar Öcal Düzgören (çev.) Yapı Kredi Yay., Istanbul,2000.
- Ünsal OSKAY, Kitle Iletişiminin Kültürel Işlevi, Der Yayıncılık, Ankara, 1982.
- Annemaire PIEPER, Etiğe Giriş, Veysel Atayman-Gönül Sezer (çev.), Ayrıntı Yayınları, Istanbul, 1999.
- Neil POSTMAN, Televizyon Öldüren Eğlence, Osman Akınhay (çev.), Ayrıntı Yayınları, Istanbul, 1994.
- Neil POSTMAN, Steve POWERS, Televizyon Haberlerini Izlemek, Aslı Tunç (çev.), Kavram Yayınları, Istanbul, 1996.
- James LULL, Medya Iletişim Kültür, Çev: Nazife Güngör, Vadi Yayınları, Ankara, 2001.

Planned Learning Activities and Teaching Methods

Lecture, questioning and answering, discussion. Assignment presentation.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 PRJ PROJECT
3 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.30 + PRJ * 0.70


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ozanotan@hotmail.com
5076118240

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 3 39
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing assignments 1 15 15
Midterm 1 3 3
Final 1 3 3
TOTAL WORKLOAD (hours) 124

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.1135
LO.22325
LO.31325
LO.45

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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