Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
GRF 2023	TYPOGRAPHY I	COMPULSORY	2	2	0	5

Offered By

Department of Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BETÜL USLU ÖZKAN

Offered to

Graphic Arts
Graphic Design
Illustration and Printmaking

Course Objective

The main purpose of the course is to learn the periodic classifications, which are defined by the structural differences on the typefaces and the periodic developments and changes in the development process of the typefaces. Understanding the effect of typefaces belonging to periodic classifications on design. Selecting a font suitable for the content and purpose of the design. Things to pay attention in text editing.
The subjects such as family and structural features of the typeface, suitability of the character to the class and design are among the aims of the course.

Learning Outcomes of the Course Unit

1	Understanding the periodic classification of typefaces in the historical process
2	To be able to choose the appropriate font for the design and to convey the message in a striking way
3	To be able to hierarchical arrangement in design
4	To be able to structure the page in the most accurate and creative way to make a design different
5	To be able to show the concept of readability in design in practice
6	To be able to solve and finalize the given projects creatively in line with the information and has acquired, and to prepare the completed projects for presentation in an accurate and unexpected way
7	To be able to use the acquired knowledge creatively in both professional and artistic works and to maintain this throughout in life-long.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

TEM 3021 - Philosophy of Art I

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Meeting Aim of the course Expectations of the course	1st week
2	The structural features that make up the font, the structures that enable writing and measure the letter are emphasized. In addition, the structural features of Humanist, Oldstyle and Transitional typefaces, which are among the periodic classifications, are explained and a comparison project is given to reinforce the knowledge.	2nd week Project 1: Select and compare one typeface from humanist, oldstyle, transitional period
3	1st Project work is examined and evaluated. The formation and structural features of Modern and Slab Serif typefaces are emphasized and a project is given to consolidate the knowledge.	3rd week Project 2: Choose one each of modern and slab serif typefaces and list their structural properties.
4	2nd Project work is examined and evaluated. The formation, structural features and 4 subgroups of Sans Serif typefaces are emphasized and a project is given to reinforce the knowledge.	4th week Project 3: Select one typeface from each of the 4 subgroups of sans serif typefaces and list their structural properties.
5	3rd Project work is reviewed and evaluated. Typeface Designers and Foundries; how to create and market a typeface, what is Type Specimen Explanation with examples. A project is given to consolidate knowledge.	5th week Project 4: Type Specimen booklet. Collecting, classifying and balancing information about the 9 fonts to be used in the booklet. Sketches are made for page design.
6	Evaluation of the information collected about the 9 fonts to be used in the 4th Project "Type Specimen" booklet. Page design work is given to design the places where the collected information will be located in the booklet.	6th week Project 4: Type Specimen booklet. Sketches are made for page design to determine where the collected information will be located in the booklet.
7	The page design sketches made for the 4th Project "Type Specimen" booklet are looked at, evaluated and new ones are worked on.	7th week Project 4: Type Specimen booklet. Sketches are made for page design to determine where the collected information will be located in the booklet.
8	The page design sketches made for the Fourth Project "Type Specimen" booklet are examined, their applicability for all typefaces is discussed, and 3 sketches are selected for application.	8th week Project 4: Type Specimen booklet. The selected sketches are created as sample pages in the Indesign program.
9	For the 4th Project "Type Specimen" booklet, the most appropriate 1 of the 3 sample pages prepared in the Indesign program is selected. How to apply the selected page design to other fonts in the entire booklet is explained through examples.	9th week Project 4: Type Specimen booklet. The selected page design is applied to the 9 fonts that must be included in the booklet, based on what is explained. The important thing in this part is to use the correct font size for each typeface. In addition, minor changes in the page layout can be controlled according to each font.
10	In the 4th Project "Type Specimen" booklet, each font is checked separately and any changes that need to be made are discussed.	10th week Project 4: Type Specimen booklet. The selected page design is applied to the 9 fonts that must be included in the booklet, based on what is explained. The important thing in this part is to use the correct font size for each typeface. In addition, minor changes in the page layout can be controlled according to each font.
11	In the 4th Project "Type Specimen" booklet, each font is checked separately and any changes that need to be made are discussed.	11th week Project 4: Type Specimen booklet. The selected page design is applied to the 9 fonts that must be included in the booklet, based on what is explained. The important thing in this part is to use the correct font size for each typeface.
12	In the 4th Project "Type Specimen" booklet, each font is checked separately and any final changes that need to be made are discussed.	12th week Project 4: Type Specimen booklet. After the final changes that need to be made are completed, the final version of the work is printed and put into booklet format.
13	After the final changes to the page design of the 4th Project "Type Specimen" booklet are completed, the final critique is given on the booklet output.	13th week Project 4: Type Specimen booklet. The last critical changes made to the output are completed and a new output is prepared.
14	After the final changes to the page design of the 4th Project "Type Specimen" booklet are completed, the final project evaluation is made based on the booklet output.	14th week Project 4: Type Specimen booklet. Project evaluation.

Recomended or Required Reading

CRAIG, J. (2006). Designing with Type: The Essential Guide to Typography, Watson-Guptill.
CRAIG; J. (1990). Basic typography: a design manual, New York: Watson-Guptill Publications.
SAMARA, T. (2006). Typography Workbook: A Real-World Guide to Using Type in Graphic Design, Rockport Publishers.
CARTER, R., Day, B., Meggs, P. Typographic Design: Form and Communication
BECER, E. (2007), Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi Yayınları
JUBERT, R., LUPTON, E. and LEMOINE, S., Typography and Graphic Design: From Antiquity to the Present, Flammarion
AMBROS, G. and HARRIS, P., Typo: The Fundamentals of Typography, AVA Publishing
Typography: The Arrangement, Style and Appearance of Type and Typefaces
SARIKAVAK, N. K., Tipografinin Temelleri, Doruk SARIKAVAK, N. K., Sayısal Tipografi: Batı da ve Ülkemizde Sayısal Harf/Font Tasarımcıları, Başkent Üniversitesi Yayınları

Planned Learning Activities and Teaching Methods

Project related seminar,
Lecture based on visual examples,
Presentation and discussion of the project,
Discussion on visual examples suitable for the project,
sketching in and out of class hours,
Project follow-up and discussions,
Physical presentation and expression of the project,
Criticism towards the project.

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	ASG	ASSIGNMENT
2	WORK	WORKSHOP
3	COM	COMMITTEE
4	FCG	FINAL COURSE GRADE	ASG * 0.60 + WORK * 0.20 + COM * 0.20

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Lecture (seminar), presentation, class discussion, workshops in and out of class time, sketches, critics on projects

Assessment Criteria

Reading and understanding the project correctly,
Idea and Sketch creation,
Appropriate and correct design for subject of the project
Produce original designs
Complete the project on time

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another study in any way, benefiting one-on-one, producing a similar one or even getting someone else done are not accepted. In addition, students are expected to be able to use their time efficiently and to be punctual.

Contact Details for the Lecturer(s)

E-Mail: betulusluozkan@gmail.com
Office Phone: 0505 525 14 12

Office Hours

To be announced.

Work Placement(s)