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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SAĞ 4213 MARKETING IN HEALTH INSTITUTIONS ELECTIVE 2 0 0 2

Offered By

HEALTH INSTITUTIONS MANAGEMENT

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR ZEKI ATIL BULUT

Offered to

HEALTH INSTITUTIONS MANAGEMENT (Evening) HEALTH INSTITUTIONS MANAGEMENT

Course Objective

The aim of this course is to give an understanding of marketing activities in health institutions

Learning Outcomes of the Course Unit

1   To explain the fundamental concepts of marketing 2   To explain the concepts of consumer behaviour 3   To describe the marketing mix in marketing process 4   To make marketing program of a institution 5   To analyse events in business life in context of marketing

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marketing and service marketing 2 Marketing environment and seeking for marketing opportunities 3 Consumer behaviours 4 Marketing information system and marketing research 5 Market segmentation, market targeting and positioning 6 Product decisions and management Pricing 7 Mid-Term Exam 8 Mid-Term Exam 9 Promotion, advertising, sales development and public relations 10 Distribution channels and policy 11 The role of marketing in health institutions 12 Service quality in health institutions 13 Social responsibilities in marketing 14 Social responsibilities in marketing

Recomended or Required Reading

Sağlık Hizmetleri Pazarlaması, Prof. Dr. Mehmet Karafakıoğlu, Istanbul Üniversitesi Işletme Fakültesi Yayını, 1998, Istanbul

Planned Learning Activities and Teaching Methods

1. Lecturing 2. Assignment

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

All learning outcomes will be assessed by midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

atil.bulut@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 2 24 Preparations before/after weekly lectures 12 1 12 Preparation for midterm exam 1 6 6 Preparation for final exam 1 8 8 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 52

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 LO.1 1 1 LO.2 1 1 LO.3 1 1 LO.4 1 1 LO.5 1 1