Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
GSR 6090	CULTURAL REFLECTIONS ON VISUAL COMMUNICATION DESIGN	ELECTIVE	2	2	0	5

Offered By

PAINTING- CRAFTS TEACHER EDUCATION

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR BAHAR SOĞUKKUYU POYRAZ

Offered to

PAINTING- CRAFTS TEACHER EDUCATION

Course Objective

Learning Outcomes of the Course Unit

1	Introduction to social concepts, having knowledge on the relation of social structure with art and design.
2	Learning and evaluating the individual and social reflections of cultural memory on visual communication design.
3	Knowing and applying the role of visual communication in the process of transforming abstract cultural concepts into concrete signs.
4	Concretizing thoughts with symbols and applying to design.
5	Describing concepts such as belief, mythology, oral culture by combining with visual communication and practicing them in the design process.
6	Having interdisciplinary knowledge by using innovative design solutions and including them in the practices.
7	Transferring professional, ethical and social responsibilities to design practices.
8	Developing aesthetic concerns and suggestions for solutions during the preparation of designs created using symbols.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Introduction to social concepts, the relationship of social structure with art and design
2	The use and meaning of colours in visual communication design as a socio-cultural and individual expression power
3	Visual Communication Design & Cultural memory, collective memory
4	Use of Symbols in Visual Communication Design (belief)
5	Written and visual representations of faith-based words in graphic design
6	Use of Symbols in Visual Communication Design (mythology)
7	Written and visual representations of mythology-based words in graphic design
8	Mid-Term Exam+ Use of Symbols in Visual Communication Design (science)
9	Use of Symbols in Visual Communication Design (animals)
10	The Use of Symbols in Visual Communication Design (tradition, custom, cultural symbols)
11	Representations of Turkish culture in visual communication design
12	Local traces, globalization and glocalization in visual communication
13	Visual Communication & Popular Culture
14	Visual Communication Design & Cultural Reflections on Advertising (Preparing a seminar)
15	Final Exam Critique of designs + Visual Communication Design & Cultural Reflections on Advertising (Preparing a seminar)

Recomended or Required Reading

Textbook(s): Human and Its Symbols (Carl Gustav Jung, 2009), Symbols and Signs with Origins and Meanings (Kathryn Wilkinson, 2011), Gutenberg Galaxy / Typographic Formation of Human (Marshall McLuhan, 2017), Ways of Seeing (John Berger, 2005), Advertising Culture Society (Banu Dağtaş, 2009).
Supplementary Book(s): Advertising (Basic Concepts, Technical Information, Examples) (Aybike Serttaş Ertike, 2009), Introduction to Cultural Symbols from Central Asia to Anatolia (Özlem Alp, 2009), Sociology in 100 Questions (Doğan Ergun, 1973), World Mythology (Donna Rosenberg , 2003), Anatolian Cultural History (Ekrem Akurgal, 2005), Social Psychology (Elliot Aronson, Timothy D. Wilson, Robin M. Akert, 2012).
References:
Materials: Computer, design programs

Planned Learning Activities and Teaching Methods

1. Learning through experience
2. Cooperative learning

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FINS	FINAL EXAM
3	FCG	FINAL COURSE GRADE	MTE * 0.40 + FINS * 0.60
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.40 + RST * 0.60

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Understanding the Subject
2. Quantity
3. Participation

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

baharsgky@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	15	2	30
Tutorials	15	2	30
Preparations before/after weekly lectures	15	3	45
Preparation for midterm exam	1	10	10
Preparation for final exam	1	10	10
Final	1	3	3
Midterm	1	3	3
TOTAL WORKLOAD (hours)			131

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.10	PO.12	PO.14	PO.16	PO.17	PO.19	PO.20
LO.1		1	1	1	1	1	1	1	1	1	1	1	1
LO.2		1	1	1	1	1	1	1	1	1	1	1	1
LO.3	1	1	1	1	1	1	1	1	1	1	1	1	1
LO.4	1	1	1	1	1	1	1	1	1	1	1	1	1
LO.5	1	1	1	1	1	1	1	1	1	1	1	1	1
LO.6	1	1	1	1	1	1	1	1	1	1	1	1	1
LO.7	1	1	1	1	1	1	1	1	1	1	1	1	1
LO.8		1	1	1	1	1	1	1	1	1	1	1	1

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION