COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

1. Effectively assess marketing opportunities by analyzing customers, competitors, and company (the 3 C's), and
2. Design effective marketing programs by selecting appropriate strategies for pricing, promotion, place, and product (the 4 P's)

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Kotler, Philip and Kevin Lane Keller (2006), Marketing Management, 12th ed., Pearson Education, Inc., Upper Saddle River, New Jersey.

Planned Learning Activities and Teaching Methods

Questions and answers, presentations, case studies, group work, field work.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

The attendance point should be calculated according to the student participation in the courses, the quality of the answers to the question asked by the lecturer during the courses and contribution of the student into creating a positive learning setting in the class. Students efforts in contributing to case studies is vital. Group members are responsible for equal contribution of each member to the group work. Case studies selected according to recent topics each year and based on class discussions will be graded by the lecturer. Each member of the group will be asked to evaluate contribution of self and other group members at the end of the term.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are expected participate actively to class discussions and team-works.
4. Students are not allowed to use cellular phones and calculators during the course.

Contact Details for the Lecturer(s)

gurhan.aktas@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes