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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 4230 EVENT MANAGEMENT ELECTIVE 2 0 0 2

Offered By

TOURISM AND HOSPITALITY MANAGEMENT

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÇIĞDEM MUTLU

Offered to

TOURISM AND HOSPITALITY MANAGEMENT (Evening) TOURISM AND HOSPITALITY MANAGEMENT

Course Objective

The aim of this course is to acquire an indepth knowledge about the specialized field of "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events; to provide a conceptual framework which enables students to learn how to formulate event tourism strategies for destinations.

Learning Outcomes of the Course Unit

1   Identify the centrality of tourism in event management. 2   Classify the types of events and explain their role in contributing to a destination s sense of place. 3   Explain the steps necessary to create a successful event. 4   Identify the principal stages in planning an event. 5   Evaluate events from a number of perspectives. 6   Appraise the conceptualization, planning and execution of a live event. 7   Reflect on their own individual learning and identify their strengths and weaknesses.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to Special Events/Types of Events/ Role & Scope of Event Coordination 2 The operations and functions of event planning Creating an Event Plan/ Goal Setting/ SWOT Analysis 3 The role of events in creating and interpreting a destination s sense of place Developing the Event Site, Event Environment and Themes/ Event Production 4 Establishment of event organizations Marketing and Event Management 5 Budget/Financial Administration Event Sponsorship 6 Food and Beverage Operations/ Sustainable Success - Risk Management/Safe Operations 7 midterm 8 midterm 9 Working with Event Vendors/Contracts, Volunteers and HR Management 10 The application of evaluation techniques to event management Event Impacts/ Event Amenities & Awards/Knowledge Management 11 Careers opportunities in event management 12 The importance of professionalism in event management. 13 PROJECT PRESENTATION 14 PROJECT PRESENTATION

Recomended or Required Reading

1. Silvers, Julia Rutherford (2012) Professional Event Coordination, 2nd Edition, Hoboken, New Jersey: John Wiley &Sons 2. Roberts, J (1999). Conference and Event Management. Hodder:US

Planned Learning Activities and Teaching Methods

Lectures

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

cigdem.mutlu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 2 24 Preparation for midterm exam 1 1 1 Preparation for final exam 1 1 1 Preparations before/after weekly lectures 12 2 24 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 52

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1 LO.6 1 LO.7 1 1