COURSE UNIT TITLE

: YIELD MANAGEMENT IN HOTEL BUSINESSES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4213 YIELD MANAGEMENT IN HOTEL BUSINESSES COMPULSORY 3 0 0 3

Offered By

TOURISM AND HOSPITALITY MANAGEMENT

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR ÖZLEM GÜLERYÜZ

Offered to

TOURISM AND HOSPITALITY MANAGEMENT
TOURISM AND HOSPITALITY MANAGEMENT (Evening)

Course Objective

By teaching the basic principles of revenue management, it is to gain competence in establishing and operating the revenue management system in hotel businesses.

Learning Outcomes of the Course Unit

1   To be able to explain the basic concepts of revenue management.
2   To be able to analyze revenue management models.
3   Understanding and using revenue management techniques
4   To be able to establish the revenue management system.
5   To be able to operate the revenue management system.
6   To be able to follow the developments in revenue management.
7   Benefiting from the revenue management system in era of crisis

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 INTRODUCTION (Revenue Management Concept, Historical Backround, Purpose and Benefits, Features)
2 REVENUE MANAGEMENT TECHNIQUES
3 REVENUE MANAGEMENT IMPLEMENTATION STEPS
4 REVENUE MANAGEMENT STRATEGIC ELEMENTS
5 REVENUE MANAGEMENT COMPONENTS (Market Segmentation and Target Market Selection, Pricing)
6 REVENUE MANAGEMENT COMPONENTS (Inventory and Distribution Channels Management, Evaluation of Revenue Management)
7 MIDTERM EXAM
8 REVENUE MANAGEMENT PROCESS IN HOTEL BUSINESSES (Market Segmentation and Marketing Mix, Pricing)
9 REVENUE MANAGEMENT PROCESS IN HOTEL BUSINESSES (Forecast and Inventory Management, Distribution Channel Tools in Hotel Businesses)
10 REVENUE MANAGEMENT ANALYSIS (Competitor List Market Index Analysis, Sales Channel Analysis)
11 REVENUE MANAGEMENT ANALYSIS (Guest Satisfaction Index, Cost Analysis in Revenue Management)
12 NEW TRENDS ABOUT REVENUE MANAGEMENT
13 REVENUE MANAGEMENT IN HOTEL BUSINESS DURING THE CRISIS PERIOD
14 FINAL EXAM

Recomended or Required Reading

Main Source: Editors: Dr. Serap Özdemir Güzel, Dr. Ismail Uzut, Dr. Cüneyt Mengü, Dr. Mehmet Altuğ Şahin, TURIZM IŞLETMELERINDE GELIR YÖNETIMI, Yalın Yayıncılık, 2022
Other Course Materials: Presentations, short videos prepared by the lecturer of the course, published articles about the topics, printed and electronic sources (our rich DEU Libraries and www.kutuphane.deu.edu.tr link are highly recommended)

Planned Learning Activities and Teaching Methods

Lecture and practice,
Verbal participation in the course,
Individual study and teamwork,
Research and presentation,
Discussion or interpretation (as sharing of ideas) supported by video and visual tools.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Assessment Criteria
%40 Midterm Exam % 60 Final

Language of Instruction
Turkish (English)

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Lectutrer: Asst. Prof. Ozlem GULERYUZ
DOKUZ EYLUL UNIVERSITY - IZMIR MULTIDICIPLINARY VOCATIONAL SCHOOL
Hotel, Restaurant and Catering Services Department
Tourism and Hospitality Management Program
E-MAIL: ozlem.guleryuz@deu.edu.tr
OFFICE NUMBER: +90 232 301 2559

Office Hours

The consultation will be in my office at the address shown as the Location below, between the hours of THURSDAY (15:00 p.m.-16:00 p.m.)
LOCATION: DOKUZ EYLUL UNIVERSITY - IZMIR MULTIDICIPLINARY VOCATIONAL SCHOOL
(IN THE "FACULITY OF EDUCATION" CAMPUS)
B BLOCK - 2nd FLOOR - ROOM NUMBER: 222
ADDRESS: Ugur Mumcu Avenue, 135 Str. No: 5 (35160) Buca/IZMIR

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparation for midterm exam 1 6 6
Preparation for final exam 1 7 7
Preparations before/after weekly lectures 12 2 24
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 75

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18
LO.11
LO.21
LO.31
LO.41
LO.51111111
LO.6111111111111111111
LO.7111111111111111111

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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