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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 4205 TOURISM MARKETING COMPULSORY 3 0 0 4

Offered By

TOURISM AND HOSPITALITY MANAGEMENT

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÇIĞDEM MUTLU

Offered to

TOURISM AND HOSPITALITY MANAGEMENT TOURISM AND HOSPITALITY MANAGEMENT (Evening)

Course Objective

To provide the students with competences and information on applying and interpreting the marketing principles at hospitality management, travel and food-beverage companies and in general.

Learning Outcomes of the Course Unit

1   Being able to identify touristic goods and range of touristic goods 2   Being able to price touristic goods. 3   Being able to practice the promotion principles of touristic goods. 4   Being able to market and do a market research. 5   Being able to apply the distribution principles.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marketing in general 2 Introduction to tourism marketing 3 Marketing information system 4 Tourism market 5 Touristic goods 6 Pricing of touristic goods 7 Pricing of touristic goods 8 Mid-term Exam 9 Promotion of touristic goods 10 Advertising in tourism 11 Distribution in tourism 12 Market research in tourism 13 Tourism marketing policy 14 International tourism marketing 15 International tourism marketing

Recomended or Required Reading

Turizm Pazarlaması, Nazmi Kozak, Detay Yayınevi, Ankara, 2010, 320 sf

Planned Learning Activities and Teaching Methods

Lecturing

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

%70 attendance compulsory

Contact Details for the Lecturer(s)

cigdem.mutlu@deu.edu.tr

Office Hours

Wednesday 13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 12 4 48 Preparation for midterm exam 1 4 4 Preparation for final exam 1 10 10 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 106

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1